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Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
“In an industry where there is so much gut feeling guiding people t’s very hard to prove anything as it’s just happening by chance”.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
Musikk i butikk Det viser seg at musikken du spiller i din butikk er av mye større betydning enn tidligere antatt, og det er like viktig å skape en musikkprofil
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