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Listen to Sven – Olov Daunfeldt and Ola Sars (one of the founders of Beats Music and now CEO of Soundtrack Your Brand) talking about the importance of background music for commercial marketplaces.
Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer
Margareta Andersson: “When we started there were no sound systems that fit the need, so we had to develop our own”.
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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© 2020 Jasmine Moradi. All rights reserved.
