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Martin Willers: “We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording”.
Margareta Andersson: “The possibilities was in my head and I didn’t know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture”.
Magnus Rydén: “I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience”.
Ola Sars: “If you were using Spotify or Apple Music in your store, it’s actually illegal, and it’s the similar thing if you open a cinema on your Netflix account. If you’re a sports bar, and you’re showing Premier League or some sports event, every owner knows that they need a business license”.
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