Start to implement a music marketing strategy to unlock the Brand value.
“In an industry where there is so much gut feeling guiding people t’s very hard to prove anything as it’s just happening by chance”.
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Music acts as an amplifier for spoken language.
Music acts as an amplifier for spoken language.
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Is music a too complex language for brands to understand?
Dr. Bradley Vines: “So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that may be a little harder to do as maybe it needs some kind of translation”.
WSJ: Attention Shoppers: The Background Music You Hear May Not Be Licensed
Businesses that play music from consumer streaming services like Spotify are underpaying by as much as $2.65 billion, a new study estimates. LOS ANGELES—Luis Ulloa keeps his Spotify account blasting
Spot on sound designs is early intertwined with the visual and acoustic.
Margareta Andersson: “We say that is not going to be very good in that position because the sound is going to bump, and you’re going to have an acoustic problem”.
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