Use music consistently and tie it into your brand vision.
Dr. Bradley Vines: “Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most”.
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Music acts as an amplifier for spoken language.
Music acts as an amplifier for spoken language.
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What does your brand sound like?
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance.
Dr. Bradley Vines: “We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certain patterns that develop in the brain”.
Sami: Njut av musik
Musikens betydelse för människan är stor. Den är starkt sammanlänkad med våra känslor och påverkar våra beteenden. Att erbjuda rätt musik är en investering som leder till mätbara resultat –
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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