What does your brand sound like?
I sin bok, “Vad gör din Brand låter som” gör Gabriella Johansson och Jasmine Moradi frågan om hur kommer det sig att företag investerar en del av sina miljoner för
The Times: Music does not make the tills ring
The Times: Music does not make the tills ring
What brand leaders must know about the power of Audio Branding.
Kevin Perlmutter: “I mean as it relates to audio branding I think it’s becoming more and more popular brands are starting to realize that the sound that their brand makes is important, and it definitely affects people at an emotional level whether you are planning what that sound is or it’s just happening”.
Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance.
Dr. Bradley Vines: “We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certain patterns that develop in the brain”.
Grammy: Bringing The Streaming Music Revolution To Small Businesses
Music adds so much to the atmosphere, and commercial background-music services can help deliver competitive advantages to business customers “Licensed soundtracks for small businesses offer a win-win musical opportunity” —
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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