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What a milestone! Our music research has been accepted to Journal of Retail and Consumer Service. Co-authors Sven-Olov Daunfeldt, Christina Öberg & Niklas Rudholm and thanks to Filippa-k and Soundtrack Your Brand
71 percent of US small businesses don’t know they can’t use personal streaming services for background music. While a subscription to Spotify or Apple Music is a great way for
Steve Keller: “Same thing with an audio logo as it is usually based on sound design. It could be a few notes that’s part of a simple melody, but it’s designed to be a very short sonic representation of the brand”.
Dr. Bradley Vines: What’s usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit the stand or sit down, whether to shake hands or not”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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