
“Testing audio has been overlooked”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
The study, conducted by Nielsen Music and published via licensing service Soundtrack Your Brand, found that just 17 per cent of small businesses have obtained the correct licenses to play music in shops, restaurants or public venues.
Music that constitutes a “public performance” needs to be licensed under copyright laws, which are separate from the laws governing personal use of music streaming services such as Spotify, Tidal or Apple Music.
However, 83 per cent of small businesses reportedly play music illicitly, while the majority of business owners apparently, and incorrectly believe that a personal music account can be used as background music in a business setting.
With results from around 5,000 in-store interviews of businesses in seven countries (UK, US, Sweden, Spain, Italy, France and Germany), the study estimated that 21.3m of the world’s 29.4m businesses use consumer music services.
An average of $8.33 per month is lost from every business that uses a personal music subscription – more if they are using a free version of the streaming service – meaning that musicians, songwriters, producers, record labels and composers are all missing out on more than $100m a month.
Andreas Liffgarden, chairman and co-founder of Soundtrack Your Brand, said the study was a “wake up call” for anyone creating music, to realise they were losing out on potential income and call on business consumers to understand when they were unknowingly misusing streaming services.
Liffgarden told Rolling Stone: “The music industry at large needs to do better to educate. You instinctively know that you can’t use your Netflix account and open a cinema – you’d surely roll your eyes and say, ‘of course I knew that’, but the same isn’t true for music.
“In the TV and movie industry, it’s almost taken for granted. But in music, asides from large brands who always comply, the educational journey hasn’t happened.”
Source: Independent
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Jag har en kandidatexamen inom Retail Management från Handelshögskolan i Stockholm. Min kandidatuppsats, “What does your brand sound like?”, behandlar hur matchande bakgrundsmusik påverkar kundernas emotioner, varumärkesimage, och reaktion, och
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Magnus Rydén: “You most likely you don’t want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take more control, and also they’re playing it legally now for the first time”.
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