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Steve Keller: “We all know what we don’t like and that’s a problem because we’re so used to making decisions about music and sound from our gut even though in reality that’s not what’s happening”.
Dr. Bradley Vines: “So his insight was that music is playing an incredibly powerful role. You can even look at psychedelic therapy as a kind of music therapy that enables music to do even more than it would normally”.
Abstract This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The thesis’s hypotheses are built after
Steve Keller: “I’m educating our clients and hopefully the world through opportunities and conversations about the power of sound. To think about it more as a strategy than simply a tactic”.
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