
Take Control Of Your Speakers
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:You have
This “oasis of beautifully produced music” is relatively new to the scene, having launched out of Leeds, UK in 2015. So, it’s pool of audio tracks is currently limited to 2062 tracks from 146 recording artists. Don’t let that put you off however, because Music Vine go for quality over quantity; producing tracks that feature “real performances, real instruments and real emotion.” The site is simple to navigate, with thoughtfully curated and visually pleasing libraries split out by genres, moods, instruments and duration. Music Vine’s licenses are priced according to their usage, ranging from $40 for a single web project with an audience of less than 1 million (ideal for corporate or YouTube videos) through to $334 for a one-off film project for an audience of more than 10 million viewers.
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:You have
Atmosphere is a two-sided platform that connects retail/hospitality businesses with ‘curators’. The business model allows for joint profitability, as it enables businesses and curators to interact to create value together and
Ola Sars: “We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of what we extract to the music industry to the labels and the publishers”.
Sven-Olov Daunfeldt: “Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters”.
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