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(Hypebot) — From Travis Scott’s special Cactus Jack Meal to a partnership with reggaeton star J Balvin, fast food giant McDonald’s is successfully using music to drive its brand forward.
Dr. Johannes Coloma-Flecker: “This universal language has that feeling to it. Music allows us to connect directly. We don’t need to translate it. We don’t need to wait for it. We immediately feel it and this is something so powerful that few others medium have”.
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,
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