
The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19.
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
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Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
Helena Kosinski: “A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
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