The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19.
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
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Neuroscience explains how music influences video ad performance.
Neuroscience explains how music influences video ad performance.
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MRC Data’s 2020 U.S. Year-End report.
Helena Kosinski: “A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use
Music acts as an amplifier for spoken language.
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
What does your brand sound like?
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
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