
Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.
The study of Music and the brain can be traced back to the work of Gall in the 18th century, continuing with John Hughlings Jackson, August Knoblauch, Richard Wallaschek, and others. These early researchers were interested in localizing musicality in the brain and learning more about how music is processed in both healthy individuals and those with dysfunctions of various kinds. Since then, the research literature has mushroomed, especially in the latter part of the 20th and early 21st centuries.
The Oxford Handbook of Music and the Brain is a groundbreaking compendium of current research on music in the human brain. It brings together an international roster of 54 authors from 13 countries providing an essential guide to this rapidly growing field.
The major themes include Music, the Brain, and Cultural Contexts; Music Processing in The Human Brain; Neural Responses to Music; Musicianship and Brain Function; Developmental Issues in Music and the Brain; Music, the Brain, and Health; and the Future. Each chapter offers a thorough review of the current status of research literature as well as an examination of limitations of knowledge and suggestions for future advancement and research efforts.
The book is valuable for a broad readership including neuroscientists, musicians, clinicians, researchers and scholars from related fields but also readers with a general interest in the topic.
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.
Musikens betydelse för människan är stor. Den är starkt sammanlänkad med våra känslor och påverkar våra beteenden. Att erbjuda rätt musik är en investering som leder till mätbara resultat –
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
Med rätt musik ökar försäljningen. Det är budskapet bakom Stims kampanj ”Musik för dig som vill mer”. Tillsammans med sju svenska musikskapare och artister vill Stim uppmärksamma restauranger och butiker
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