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How are your audio assets subconsciously being perceived by your customers?
The Power of Audio + Science + AI is a podcast series educating on the power and future of audio branding. The increasing importance of audio to the brand marketer has grown multiple in the last few years and brands have just started recognizing the power of sound. This is one medium that you as a marketer and advertiser cannot afford to ignore.
I investigate how audio branding offers brands with boundless creative opportunities — from music in marketing to sound architecture, from AI to psychology and beyond — so the right sound is heard by consumers at the right time and in the right moment.
The episodes are created from the lens of the science of sound, and how context and data can power the effectiveness highlighting the possibilities in which sound can be used.
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech startup scene, Brand experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence for you to succeed with your audio branding experience.
My guests are on the mission to increase the value of music by educating brands about the power of audio branding in storytelling. My podcast is for those who want to learn how to apply behavioral sound science for business success. Tune in!
My name is Jasmine Moradi, and I am a Behavioral Sound Scientist known in the music industry for having conducted the world's biggest scientific in-store music research reports with her ex-colleagues at Soundtrack Your Brand and HUI. I have an endless curiosity, passion and determination to discover the power that sound and music has on the brain and in branding.
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Do you want to be part of my Audio podcast, become a partner and sponsor? Submit through this form below, and I will get back to you shortly. Looking forward working together to spread the power of sound.
My mission
🎸 Educate the world about the power of audio through the lense of science and AI.
🎸 Improve mental health with the power of sound and music.
🎸 Work towards increasing the value of music so that artists receive the fair share of the economic value they create in our society.
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Guest experience
Full episodes
4.B2B Music Licensing: – Stop giving away music for free as it is hard work done by artists and composers.
In conversation with Ola Sars, CEO & Co-Founder of Soundtrack Your Brand
Ola Sars and I discuss the ins and outs of how and why music has been and still is undervalued as an art-form and how to inform millions of...
3. Sound Leadership – How to grow brands, leaders and teams with the power of music creation.
In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.
Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the influence of music on brand personality and effective management through music.
2. Consumer Neuroscience: – How wrong choice of music changes the entire brand perception.
In conversation with Dr.Bradley Vines.
Dr. Bradley Vines and I discuss the ins and outs of Sonic branding, and the contribution music has on video and radio ad performances.
1. The Science of Emotion: – How to find your company's Limbic sparks to build better emotional connections with your customers. In conversation with Kevin Perlmutter, Founder of Limbic Brand Evolution.
Kevin Perlmutter and I are going to discuss the ins and outs of the power of emotional branding, "How to find your companies Limbic sparks".
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Let's work together!
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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© 2020 Jasmine Moradi. All rights reserved.
5. Music as Medicine: – How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.
Dr.Bradley Vines and I discuss the ins and outs of the role music plays in psychedelic therapy.