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About
The Power of Audio + Science + AI is a podcast series by Behavioral Scientist Jasmine Moradi with the purpose to educate Brand Leaders on the Power and the Future of Audio Branding. I investigate how Audio Branding offers brands with boundless creative opportunities — from Music Marketing to Sound Architecture, from AI Music to Consumer Psychology and beyond — so the right sound is heard by consumers at the Right time and in the Right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years and brands have just started recognizing the Power of Sound. This is one medium that you as a marketer and advertiser cannot afford to ignore. How are your Audio Assets subconsciously being perceived by your customers and are you Measuring the Impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the Power of Audio, Science and Artificial Intelligence to succeed with your Audio Branding Experience.
I am on the Mission to Increase the Value of Music by educating brands about the power of Audio Branding in storytelling. Furthermore, to Increase the Value of the Creation Process, so Artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply Behavioral Science for Business Success. Tune in!
Thanks, Jasmine! You’re doing so much through your own podcast and platform
to elevate our relationship with sound and the significant role it plays in all areas of our lives,
from audio product branding, through the way it can affect our taste perceptions of food,
to its possible potential to heal us when sick. It means a great deal getting this support from you.
Thank you for all the work you’re doing in supporting and evolving the sound and acoustics community.
to elevate our relationship with sound and the significant role it plays in all areas of our lives,
from audio product branding, through the way it can affect our taste perceptions of food,
to its possible potential to heal us when sick. It means a great deal getting this support from you.
Thank you for all the work you’re doing in supporting and evolving the sound and acoustics community.
Simon Gosling
CMO @ Quiet Mark
About
My name is Jasmine Moradi, and I am a Behavioral Sound Scientist/UX Researcher known in the music industry for having conducted the world’s biggest scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI. I have an endless curiosity, passion and determination to discover the power that sound, brand and products has on the brain. My mission is to increase the value of sound and music creation, so artists get the value they deserve for their magical art.
My expertise is through scientific research Identify
what makes your customers tick!
Educating Brand Leaders about the Power of Emotions on How to Speak to Consumers Heart.
Helping Brand Leaders to Drive Insights from Consumer Research by Unveiling
Connections Between Consumers’ Heart & Minds and Behavior.
The subconscious sound experience
Behavioral Sound Scientist
Bridging the Audio Business – Sound Science
Gap by Quantifying Audio ROI.
Gap by Quantifying Audio ROI.
Usability, In-depth interview & survey
UX Researcher
Bridging the Gap Between Users, Design
and Product Metrics to Build Better Technology.
and Product Metrics to Build Better Technology.
LimbicBrandEvolution.com
Consumer Insight Analyst
Bridging the Gap Between Brands and Audiences. Creating Limbic Sparks® When Emotional Motivation meets Brand Desire.
Latest
8. Quantifying Audio ROI: It’s time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. In conversation with Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora
Steve Keller and I discuss the ins and outs of the Psychology and Quantification of Audio.- How to Harness the Power of Sound to Shape Perception and Influence Behavior...
7. Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today’s music lovers. In conversation with Martin Willers, CEO & Co-Founder Transparent.
Martin Willers and I discuss the ins and outs of Sustainable Design in Audio Systems, and when Sound Experience, meets Sensorial Lightning.
6. Musimap’s Emotional AI: Decoding the DNA of Music by combining human emotions and AI to gain insight into music consumption. In conversation with Thomas Lidy, Chief Innovation Officer Musimap.
Thomas Lidy and I discuss the ins and outs of Emotional AI and Music Analysis and Recommendation.
5. Music as Medicine: How Wavepaths’s integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.
Dr.Bradley Vines and I discuss the ins and outs of the Role Music plays in Psychedelic Therapy.
4.B2B Music Licensing: Stop giving away music for free as it is hard work done by artists and composers. In conversation with Ola Sars, CEO & Co-Founder of Soundtrack Your Brand
Ola Sars and I discuss the ins and outs of How and Why Music has been and still is undervalued as an Art-Form and How to Inform millions of...
3. Sound Leadership: How to grow brands, leaders and teams with the power of music creation. In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.
Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the Influence of Music on Brand Personality and Effective Management through Music.
2. Consumer Neuroscience: How wrong choice of music changes the entire brand perception.
In conversation with Dr. Bradley Vines.
Dr. Bradley Vines and I discuss the ins and outs of Sonic Branding, and the Contribution Music has on Video and Radio Ad Performances.
1. The Science of Emotion: – How to find your company’s Limbic sparks to build better emotional connections with your customers. In conversation with Kevin Perlmutter, Founder of Limbic Brand Evolution.
Kevin Perlmutter and I discuss the ins and outs of The Power of Emotional Branding, "How to find your companies Limbic sparks".
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Let's Work Together!
My Expertise is to Understand, What Makes Your Customers Tick? With one Foot in the Research World and one in the Business World, I Focus on Growing Competitive Advantages with the Power of Scientific Measurements.
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
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© 2020 Jasmine Moradi. All rights reserved.
9. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the future code of Sonic DNA. In conversation with Björn Thorleifsson Senior Strategist at amp.
Björn Thorleifsson and I discuss amps's report “Best Audio Brands 2020 Rankings”their findings, and the best practice.