About
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How are your audio assets subconsciously being perceived by your customers?
The Power of Audio + Science + AI is a podcast series educating on the power and future of audio branding. The increasing importance of audio to the brand marketer has grown multiple in the last few years and brands have just started recognizing the power of sound. This is one medium that you as a marketer and advertiser cannot afford to ignore.
I investigate how audio branding offers brands with boundless creative opportunities — from music in marketing to sound architecture, from AI to psychology and beyond — so the right sound is heard by consumers at the right time and in the right moment.
The episodes are created from the lens of the science of sound, and how context and data can power the effectiveness highlighting the possibilities in which sound can be used.
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech startup scene, Brand experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence for you to succeed with your audio branding experience.
My guests are on the mission to increase the value of music by educating brands about the power of audio branding in storytelling. My podcast is for those who want to learn how to apply behavioral sound science for business success. Tune in!
My name is Jasmine Moradi, and I am a Behavioral Sound Scientist known in the music industry for having conducted the world's biggest scientific in-store music research reports with her ex-colleagues at Soundtrack Your Brand and HUI. I have an endless curiosity, passion and determination to discover the power that sound and music has on the brain and in branding.
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Wanna become my next Guest, Partner or Sponsor?
love to hear from you
Do you want to be part of my Audio podcast, become a partner and sponsor? Submit through this form below, and I will get back to you shortly. Looking forward working together to spread the power of sound.
My mission
🎸 Educate the world about the power of audio through the lense of science and AI.
🎸 Improve mental health with the power of sound and music.
🎸 Work towards increasing the value of music so that artists receive the fair share of the economic value they create in our society.
Join my movement!Participants
Guest experience
Kevin Perlmutter
Founder, Limbic Brand Evolution
I'm so thrilled that Jasmine invited me to join her on this podcast. We had such a fun and deep discussion about music, emotion, behavioral science, research, brand strategy and my favorite topic - creating Limbic Sparks™. Jasmine has a wonderful approach to bring the best, and great stories, out of people.
Dr. Bradley Vines
Chief Science Office Wavepaths
Thank you so much Jasmine. I really appreciate you having me onboard and it is a brilliant that you are sharing these subjects with people. It was a pleasure conversing with you!
Dr. Johanne -Flecker
Executive coach and Founder
Sound Leadership
Thank you so much Jasmine for having me. Such a pleasure talking with you on everything around music. We have so much in common. I really feel honored and appreciate all the work you put into your questions and the final product. Thank you!
Ola Sars
CEO & Co-Founder Soundtrack Your Brand
Really enjoyed talking to the brilliant Jasmine Moradi on how B2B will become a major contributor in the future music-streaming-market, how we need to focus more on unlocking the value in music and how the music industry needs to stop giving its produce away for free!
Thank you Jasmine, it was fun!
Thomas Lidy
Chief Innovation Officer Musimap
Excellent, it was a real pleasure being with you Jasmine and thanks a lot for being such a great host and for all the great work you put into this!
Martin Willers
CEO & Co-Founder Transparent
Thanks for a super talk and great pod Jasmine!
Steve Keller
Sonic Strategy Director Pandora
Thanks so much, Jasmine, for a including me in the conversation. Here's to harnessing the power of sound to make a positive difference in the way we hear and experience the world around us
Björn Thorleifsson
Senior Strategist
amp
Thank you so much for allowing me to be a part of this. Fantastic to find a like-minded fellow in such a niche field. Can't wait to follow your sonic journey.
Magnus Rydén
VP Music
Soundtrack Your Brand
It is hard not to be affected by Jasmine's passion for sound. Thank you, it turned out great.
Margareta Andersson
Sound Architect and Section Manager Efterklang.
I enjoyed very much talking to you. You are good at what you do. Great work!
Helena Kosinski
VP Global MRC Data
Thanks, Jasmine! Looks amazing and it was lovely talking to you. You put so much work into this, I appreciate it 🙂
Sven-Olov Daunfeldt
Head of Research Institute of Retail Economics
Thank you Jaz! It has been a pleasure being a part of your podcast. Always great fun with you!
Full episodes
4.B2B Music Licensing: – Stop giving away music for free as it is hard work done by artists and composers.
In conversation with Ola Sars, CEO & Co-Founder of Soundtrack Your Brand
Ola Sars and I discuss the ins and outs of how and why music has been and still is undervalued as an art-form and how to inform millions of...
3. Sound Leadership – How to grow brands, leaders and teams with the power of music creation.
In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.
Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the influence of music on brand personality and effective management through music.
2. Consumer Neuroscience: – How wrong choice of music changes the entire brand perception.
In conversation with Dr.Bradley Vines.
Dr. Bradley Vines and I discuss the ins and outs of Sonic branding, and the contribution music has on video and radio ad performances.
1. The Science of Emotion: – How to find your company's Limbic sparks to build better emotional connections with your customers. In conversation with Kevin Perlmutter, Founder of Limbic Brand Evolution.
Kevin Perlmutter and I are going to discuss the ins and outs of the power of emotional branding, "How to find your companies Limbic sparks".
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love to hear from you
Let's work together!
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
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© 2020 Jasmine Moradi. All rights reserved.
5. Music as Medicine: – How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.
Dr.Bradley Vines and I discuss the ins and outs of the role music plays in psychedelic therapy.