(Hypebot) — From Travis Scott’s special Cactus Jack Meal to a partnership with reggaeton star J Balvin, fast food giant McDonald’s is successfully using music to drive its brand forward.
Now. I would like to jump into music in branding. We’ve proven that working with Audio Branding Finding the right choice of sound and music is essential, as is deeply connected to associations and if brands get it wrong they will communicate the wrong message and their marketing efforts are wasted. You’ve studied the psychological models of perception. So teach about your findings in aesthetic judgment of music.
Yeah, so kind of shifting out a little bit of the brain damage research. During my postdoc work, got interested in, I like to say like; Why we like what we like? How do we determine what we like in terms of music? And one of my initial questions was; I think a pretty simple one just, “How much piece of a music do you have to listen to before you know if you’re going to like it or not?
Yeah, I would say that definitely matters. People do form opinions very quickly. I even if you have a very short amount of time, that people are going to have an opinion about, even what you think might be like a really short stimulus, but it will influence their decision. It would probably like, that the snap judgments of people make are actually accurate judgments.