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Martin Willers: “Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky”.
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
Thomas Lidy: “My first startup here Spectrum. I didn’t make it, and we had to close down after five years which was a very exciting ride with a lot of learnings”.
Steve Keller: “It is a really pleasurable experience, and it’s very addictive. Music is an extremely powerful dopamine trigger. It’s one of the reasons why we have particular songs we like to listen to over and over and over again”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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