The effects of background music on staff and sales
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
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The story behind the design firm People People – innovation, design and sustainability.
The story behind the design firm People People – innovation, design and sustainability.
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Travis Scott, J Balvin, McDonald’s and The Power Of Smart Music Marketing
(Hypebot) — From Travis Scott’s special Cactus Jack Meal to a partnership with reggaeton star J Balvin, fast food giant McDonald’s is successfully using music to drive its brand forward.
A“humanized” algorithm = a human fused AI + feedback loop.
Thomas Lidy: “Data is everything, and you just feed enough data to an AI and you will get out what you wish, your AI of your dreams. I don’t fully believe in this. I believe there’s a lot of human steps in this even on the data center side”.
How music affects customers like yours
What’s in the report? Researchers have long known that music can influence consumers’ experience and behavior in commercial marketplaces. This report provides an overview of previous research and to summarize
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With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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