
amp – the inventor of Sonic DNA.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
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Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Dr. Johannes Coloma-Flecker: “Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also, something that we should not underestimate it helps us with our agility”.
“In an industry where there is so much gut feeling guiding people t’s very hard to prove anything as it’s just happening by chance”.
Thomas Lidy: “My first startup here Spectrum. I didn’t make it, and we had to close down after five years which was a very exciting ride with a lot of learnings”.
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