2021 Music industry trends & the future of music.
Helena Kosinski: “What we’ve really noticed is the rise in music and listening to music from Africa”
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Piano performance: The Autumn Leaves.
Piano performance: The Autumn Leaves.
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Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.
Music & Brands music marketing opportunities.
Helena Kosinski: “I think music allows the brands to access consumers that otherwise can be hard to reach”.
What does your brand sound like?
Abstract This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The thesis’s hypotheses are built after
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