Podcast: Audio + Science + AI

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“The Power of Audio + Science + AI” is a podcast series hosted by Behavioral Sound Scientist Jasmine Moradi, aimed at enlightening Brand Leaders on the influential role and future potential of audio branding. Delving into the dynamic world of Audio Branding, I explore the myriad creative possibilities it offers, spanning from music marketing and sound architecture to AI-driven music and consumer psychology. The objective is to ensure that consumers experience the right sound precisely when it matters.

The significance of audio in the realm of brand marketing has witnessed exponential growth in recent years, with brands beginning to comprehend the substantial influence of sound. As a marketer or advertiser, neglecting this medium is no longer an option. It’s crucial to assess how your Audio Assets are subconsciously perceived by customers and whether you’re effectively measuring their impact. Tune in to my engaging and insightful discussions with industry peers from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers, and Scientists. Discover their backgrounds, philosophies, and processes, unlocking the secrets behind leveraging the power of audio, science, and artificial intelligence for a successful Audio Branding experience.

Podcast episodes

AI Music Selection GroovSense use Emotion AI to create the perfect playlist | Dr Hane Aung

#27: AI Music Selection: How GroovSense is utilizing Emotion AI to automate the social music playing experience to create the perfect playlist.

ClicknClear enforces music licensing in the performance sports & fitness space | Chantal Epp

#26: Music Licensing: How ClicknClear enforces music licensing and the power of music in the performance sports and fitness space.

How ECCOVR is harnessing the future of music | Joel Doeuk

#25: Soundscapes and Virtual Worlds.

Soundtracking the World through Storytelling - How Epidemic Sound is embracing the power of music curation to elevate storytelling in marketing. Claus Thune

#24: Soundtracking the World through Storytelling: How Epidemic Sound is embracing the power of music curation to elevate storytelling in marketing.

The Future of Copyright in the Age of AI Music.| Joel Douek, Award-Winning Composer

#23: The Future of Copyright in the Age of AI Music.

Augmented Audio Technology - Let Your Skin Do The Listening. Mervi Heinaro | FLEXOUND

#22: Augmented Audio Technology: – Let Your Skin Do The Listening.

Quiet Mark - The True Impact Of Noise Pollution. How Brands can Prioritize to Create a Quieter, Healthier, and More Productive World through Acoustic and Architecture. Simon Gosling

#21: Quiet Mark: The True Impact Of Noise Pollution. How Brands can Prioritize to Create a Quieter, Healthier, and More Productive World through Acoustic and Architecture.

Voice Tech in Healthcare - How Voice First, AI, and Voice Assistants will Revolutionize Modern Healthcare and Transform Our Homes Into Personalized Medical Clinics. Dr. Teri Fisher

#20: Voice Tech in Healthcare: How Voice First, AI, and Voice Assistants will Revolutionize Modern Healthcare and Transform Our Homes Into Personalized Medical Clinics.

VR For Our Ears - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience. Mathias Johansson | Dirac

#19: VR For Our Ears: – Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.

#18: A Composer’s Perspective: Joel Douek. The Art of Bringing a Scene to Life through Music.

Sonic Seasoning - Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink. Dr. Charles Spence | Oxford University

#17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.

#16: Voice Marketing: How Brands can use Interactive Print Media to build a positive emotional connection that increases desire, loyalty, and engagement.

Music and The Brain - The science behind how and why music influences our emotions, feelings, and behaviors. | Dr. Amy Belfi

#15: Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors.

Lauren-McGuire-Man-Made-Musics-SonicPulse-Research-How-to-evolve-sound-branding-in-the-age-of-COVID-19-by-measuring-the-subconscious-impact-of-audio-assets

#14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.

#13: Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit Background Music Increases Sales, Affects Customer Perception and Store Staff Satisfaction.

2020 MRC Data Year-End Report in Collaboration with Billboard Helena Kosinski | MRC Data & Billboard

#12: 2020 MRC Data Year-End Report in Collaboration with Billboard: 2020 MRC Data Year-End Report in collaboration with Billboard. The Impact of COVID-19 on Consumption and Streaming Trends.

Sound Architecture Designing the Right Sound, in the Right Place, to the Right Person in Public Environments. Margareta Andersson | Efterklang

#11: Sound Architecture: Designing the Right Sound, in the Right Place, to the Right Person in Public Environments.

#10: Brand-fit Music Scan: The Scientifically Proven Methodology behind Soundtrack Your Brand’s In-Store Music Research and AI Music Tagging.

amp-Best Audio Brands Ranking 2020 How Mastercard and Shell Cracked the Code of Sonic DNA Björn Thorleifsson

#9: amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have Cracked the Code of Sonic DNA and Created a Holistic Sonic strategy.

Quantifying Audio ROI - It's Time to Harness the Power of Sound by Predicting, Measuring, and Optimizing Audio Assets to Shape Perception and Influence Behavior. Steve Keller, Pandora

#8: Quantifying Audio ROI: – It’s Time to Harness the Power of Sound by Predicting, Measuring, and Optimizing Audio Assets to Shape Perception and Influence Behavior.

#7: Sustainability in Audio: – How Stockholm-Based Design Brand Transparent is Making Audio Home Systems Sound Greener for Today’s Music Lovers.

Musimap’s Emotional AI – Decoding the DNA of Music by Combining Human Emotions and AI to Gain Insight into Music Consumption. Thomas Lidy, Musimap

#6: Musimap’s Emotional AI: – Decoding the DNA of Music by Combining Human Emotions and AI to Gain Insight into Music Consumption.

Music as Medicine – How Wavepaths’s Integration of AI, Meuroscience and psychotherapy is Dr. Bradley Wavepaths

#5: Music as Medicine: – How Wavepaths’s Integration of AI, Neuroscience, and Psychotherapy is Unlocking the Healing Effect of music to Design the Future of mental Health.

Jasmine Moradi