The Power of Audio + Science + AI
What brand leaders must know about the power of Audio Branding.
Kevin Perlmutter: "I mean as it relates to audio branding I think it's becoming more and more popular brands are starting to realize that the sound that their brand...
Creating Limbic sparks.
When emotional motivation meets brand desire.
Kevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks".
Emotional branding: Focus.. Connect.. Evolve.
Kevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable....
Brand Leaders Need to Tap into emotional insights.
Kevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional. A brand needs to understand...
Limbic Sparks Strategy: AT&T PAC: Yours to Discover.
Kevin Perlmutter: "So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States....
Emotional Brand Strategy: Habit Vs. Loyalty.
Kevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have...
The power of emotions in sonic branding.
Kevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of...
What is music? with Dr.Bradley Vines
Dr. Bradley Vines: "We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the...
Neuroscience explains how music influences video ad performance.
Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build...
Is music a too complex language for brands to understand?
Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that...
Use music consistently and tie it into your brand vision.
Dr. Bradley Vines: "Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most".
How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales.
Dr. Bradley Vines: "It's not always easy for the participants to articulate what they feel, what they think and especially not knowing what they need and where they're going...
The benefits and dangers with using popular music in your brand communication.
Dr. Bradley Vines: "I've seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so...
The power of audio ads.
Dr. Bradley Vines: "Imagination for what's happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can't...
Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: "Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think...
What is the future of Audio Branding?
"It will be interesting to see if artificially intelligent generated music can become useful. I think that there's a chance there that you will be able to describe...
Piano performance: The Autumn Leaves.
"Autumn Leaves" is a popular song and jazz standard composed by Joseph Kosma with original lyrics by Jacques Prévert in French".
Music is what feelings sound like.
Dr. Johannes Coloma-Flecker: "This universal language has that feeling to it. Music allows us to connect directly. We don't need to translate it. We don't need to wait for...
Music acts as an amplifier for spoken language.
Dr. Johannes Coloma-Flecker: "So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high...
Sonic DNA: from product to advertising to store experience.
Dr. Johannes Coloma-Flecker: "Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound...
Objectivity vs. Subjectivity in music that supports the visual storyline.
Dr. Johannes Coloma-Flecker: "These are the images that we have in our mind because of our cultural upbringing, some of them are universal and some of them are country...
The power of connecting with your audience with songwriting.
Dr. Johannes Coloma-Flecker: "Connecting to our teams in a deeper way is lacking. So when I wrote songs and when I went to Berkeley, I thought wait a minute...
Why music creation is great for teams and building leadership.
Dr. Johannes Coloma-Flecker: "Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also,...
Music connects us during the Pandemic.
Dr. Johannes Coloma-Flecker: "Now that we have more lockdown's inspiration is very difficult. So music actual connects us with other humans. To create something together decreases stress levels from...
The difference between B2C and B2B music streaming products explained.
Ola Sars: "If you were using Spotify or Apple Music in your store, it's actually illegal, and it's the similar thing if you open a cinema on your Netflix...
Artists and musicians are missing out on $2.7 billion per year.
Ola Sars: "The numbers don't lie. It's a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It...
Signing Universal Music Group to set the business model of the broken B2B music industry.
Ola Sars: "Clearly that this was a pivotal moment for the industry when Universal Music Group finally and gladly joined us. We did some adjustments and we launched the...
Soundtrack Your Brand offers a valuable product solution for entrepreneurs to increase store sales and customer experience.
Ola Sars: "Together with the industry we've done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little...
The music industry has to stop giving away music for free.
Ola Sars: "I always find it so ignorant that music is always perceived as a free service. Why? Because artists are putting their time and soul to create it...
How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming.
Ola Sars: "We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of...
Soundtrack Unlimited: the world’s first on-demand B2B music streaming product.
Ola Sars: "We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times...
The real pivotal moment for the music industry is the day we can prove in real-time that music increases sale.
Ola Sars: "We'll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and...
How music can help your store under the pandemic.
Ola Sars: "I think it's even more important now when, if your business is open, if you're fortunate enough to be in a location where you're actually in business...
Audio revolution in the public domain is the next hit – audio messaging and audio research.
Ola Sars: "What Spotify is now doing with podcasts is kind of going beyond music. There's an audio extension as well into the public domain that might go beyond...
Covid-19 is burdening our mental health and music can help.
Dr. Bradley Vines: What's usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before,...
Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance.
Dr. Bradley Vines: "We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is...
Traditional mental health treatments vs. music in psychedelic therapy.
"Whereas with music this is something that the person is experiencing continuously. They will hear this even if they're not paying attention to it. It is a very helpful...
How Wavepaths’s AI music system delivers personalized, adaptive, therapeutic experiences with music for psychedelic therapy.
Dr. Bradley Vines: "So his insight was that music is playing an incredibly powerful role. You can even look at psychedelic therapy as a kind of music therapy that...
How to train an AI- system to deliver tailored music that leads a person into a desired mental state.
Dr. Bradley Vines: "Throughout human history we know about the power of music and that brings us to the point of how can we use data to really move...
Can music replace psychedelic drugs?
Dr. Bradley Vines: "Can you imagine a music system that's tuned in to what you need and that can deliver music that's just suited for arriving at a desired...
Self-medicating through music during quarantine.
Dr. Bradley Vines: "It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health".
Thomas Lidy – one of the world’s top experts in AI Music revolutionizing the music-tech industry.
Thomas Lidy: "I was probably not meant to have a career as a musician. Later on I pursued computer science and specialized on music analysis because here I could...
How FuturePulse is empowering the music industry with Predictive Analytics.
Thomas Lidy: "It's a European initiative, and it is a very interesting blend of technical partners research partners and music industry partners".
Semantic audio analysis and music recognition explained.
Thomas Lidy: "Base don Ai and data science we trained AI based on music experts knowledge. Here we talk about semantic audit analysis which mean we usually start...
Bridging the Gap Between Academia and Industry: From Vienna University of Technology – Music Information Retrieval Research – Spectralmind – #Music Bricks – To Musimap.
Thomas Lidy: "My first startup here Spectrum. I didn't make it, and we had to close down after five years which was a very exciting ride with a lot...
The Belgian B2B music AI company Musimap is backed by 20 years of human research combined with audio-processing and AI.
Thomas Lidy: "They didn't know much about AI when they started. First they wanted to do this manual, mapping out the music's world. That's why they are named Musimap...
Becoming the “Ultimate Music Assistant” by scientifically decoding the DNA of music.
Thomas Lidy: "Our aim here is not directly to map out the people's emotion from the music directly, but to analyze the first step moods in the music. We...
A“humanized” algorithm = a human fused AI + feedback loop.
Thomas Lidy: "Data is everything, and you just feed enough data to an AI and you will get out what you wish, your AI of your dreams. I don't...
Is a Universal Music taxonomy possible?
Thomas Lidy: "The human choice is still not fully objective, but at least we try to get the coherent taxonomy of genres and moods where you can attach...
MusiMe: You are what you listen to. Your Spotify playlists reveal your personality.
Thomas Lidy: "You choose the playlist that you've created on Spotify, and then it tells you something about you. I must say it got him correctly".
Steve Keller’s journey: from Beethoven to Audio Alchemist.
Steve Keller: "I picked up a guitar when I was in junior high school and in high school I started writing songs because it was a great way to...
An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies.
Steve Keller: "I'm educating our clients and hopefully the world through opportunities and conversations about the power of sound. To think about it more as a strategy than...
An audio logo is to your ear like a visual logo is to your eye.
Steve Keller: "Same thing with an audio logo as it is usually based on sound design. It could be a few notes that's part of a simple melody, but...
How the power of sound shapes consumer perception and influences consumer behavior.
Steve Keller: "It is a really pleasurable experience, and it's very addictive. Music is an extremely powerful dopamine trigger. It's one of the reasons why we have particular songs...
What are your KPI’s for audio Branding?
Steve Keller: "I think language is one aspect, but I really think the real issue is what I call a value perception gap".
The challenges with developing a valuable sound strategy.
Steve Keller: "We all know what we don't like and that's a problem because we're so used to making decisions about music and sound from our gut even though...
It’s time to start measuring the impact of your audio assets, or how many more misfits can you afford?
Steve Keller: "You can pre-test. Let's say a spot that you're going to run on the radio, you can do a pre-test because there are companies out there that...
Sound Science, the cross modalism case study of Propel.
Steve Keller: "Our reflexes respond to sound much faster than sight that means sound can kind of get into our brain and set the stage for our other senses...
The future of audio is to harness the power of sound.
Steve Keller: "How can we use sound as a positive intervention. How it can have a positive impact around us. For example using sound in healthcare".
From running the Indie label Heya Hifi to curating brand-fit music for brands at MusicID.
Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start...
The methodology behind SYB’s Brand-Fit Music Scan Model.
Magnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".
The world’s first brand-fit research report “What does your brand sound like?
Magnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the...
The easiest part contra the most complicated part with developing the right brand-fit in-store music.
Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would...
Start to implement a music marketing strategy to unlock the Brand value.
"In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".
Why is it so important to continue measuring the impact of in-store music?
Magnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing...
Automating the work of a Music Supervisor.
Magnus Rydén: "I have been blown away how accurate these algorithms has actually can be, hard to beat human DJ".
With “Soundtrack Unlimited” artists get paid for their music being played in your store.
Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a...
Magnus Rydén’s best practice on strategically curating in-store music.
Magnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first...
Magnus Rydén’s advice on becoming a music supervisor.
Magnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very...
How can music help stores with the hit of the pandemic?
Magnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where...
From advertising to Sound Architecture – the entrepreneurial journey of Margareta Andersson.
Margareta Andersson: "When I was really young I was more passionate to drawing. My earliest memory wasn't music it was actually tone of voices".
Lexter -the early pioneers in shaping sound design and sound technology in public spaces in Sweden.
Margareta Andersson: "The possibilities was in my head and I didn't know if the market were sharing my thoughts. So we started to do bits and pieces for some...
The important role of a Sound Architect.
Margareta Andersson: "If you're going gonna work with what I'm doing you need to be in control of peoples behavior in the environment itself".
How modern co-working spaces are being designed to maximum the sound experience to increase productivity.
Margareta Andersson: "In open office spaces of co-working spaces I would recommend to build different sections depending on staff task and mood".
How sound masking is utilized to minimize private conversations and sensitive information in bank offices.
Margareta Andersson: "Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations".
How the shopping mall Mood Stockholm became the Europe’s largest sound design concepts with 22 sound zones and a 100 unique sound productions.
Margareta Andersson: "We had a really brave customer, because the whole idea of Mood Stockholm from the beginning was that they wanted to create something that wasn't existing".
“The Impossible run” – the life changing sound project.
Margareta Andersson: "We managed to do this sound event with directional speakers as navigation direction".
Lexter – the early pioneers developing the digital sound design system TWANG.
Margareta Andersson: "When we started there were no sound systems that fit the need, so we had to develop our own".
Spot on sound designs is early intertwined with the visual and acoustic.
Margareta Andersson: "We say that is not going to be very good in that position because the sound is going to bump, and you're going to have an acoustic...
It is time for brands to allocate a budget for creating a holistic sound experience.
Margareta Andersson: "Create a budget that will take care of the sound environment. It doesn't have to be sound design, it could just takecare of like the acoustic part"
MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New.
Helena Kosinski: "Then continuing to use different types of streaming services. On the film and TV side that's seen the biggest increase was Netflix and Disney plus launched".
Consumers’ interest in virtual concerts.
Helena Kosinski: "Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn't say that".
MRC Data’s 2020 U.S. Year-End report.
Helena Kosinski: "A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use
Billboard and MRC launch two new global music charts; ‘Billboard Global 200’ and the ‘Billboard Global Excl. US’.
Helena Kosinski: "Last year billboard launched two new global charts, one global 200 song charts and then one global excluding the US".
The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19.
Helena Kosinski: "The rise in nostalgia and comfort genres is the type of music that people wanted to listen to".
Music & Brands music marketing opportunities.
Helena Kosinski: "I think music allows the brands to access consumers that otherwise can be hard to reach".
2021 Music industry trends & the future of music.
Helena Kosinski: "What we've really noticed is the rise in music and listening to music from Africa"
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details
Sven-Olov Daunfeldt: "Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters".
What Brands Should Learn From The Successful Music Strategy of Starbucks.
Sven-Olov Daunfeldt: ""He realized after a while he couldn't continue playing Italian opera, so he started to play more classic music which was better but not maybe perfect".
The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries.
Sven-Olov Daunfeldt: "What increased most in the sales was actually dessert and coffee, and it was not summer".
Why randomized music experiment is the key to capture the causal effects.
Sven-Olov Daunfeldt: "The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed".
It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Sven-Olov Daunfeldt: "You are there for a long time, and maybe you're being influenced by other things more than the music that is played in the store".
Choose between the store employees’ happiness of influencing the in-store music, or losing sales?
Sven-Olov Daunfeldt : "For instance the music preference of the employees were really not in line with the music of the brand identity".
Stop Turning On The Radio! Your Choice Of In-store Music Makes Or Breaks Your Business.
Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your...
Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience.
Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels".
Can Sound Decrease Store Theft?
Sven-Olov Daunfeldt "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?".
Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding.
Lauren McGuire: "Then ended up working in the sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the...
Fight, Flight, or Freeze: How We Respond to Sounds.
Lauren McGuire: "Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of...
Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
Lauren McGuire: "When you read that quote I have to laugh about it, because clients are aware of this".
How Your Choice of Brand Sound Can Make or Break the Consumer Experience.
Lauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one...
Sound Branding in the Age of COVID-19 Needs to Evolve.
Lauren McGuire: "It's again it's not about the sound it's kind of about human experience".
Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior.
Lauren McGuire: "You guys work together with Sentient Decision Science, and the results are based on the subconscious mind, a more accurate response".
Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
Lauren McGuire: "How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and...
How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.
Lauren McGuire: "So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of...
Lauren McGuire’s best Sonic Branding Practices to Brand Leaders in the New Now.
Lauren McGuire: "To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions".
The Music Cognition Career Journey of Dr. Amy Belfi.
Amy Belfi is an Assistant Professor in the Department of Psychological Science at Missouri in the United States.
Name the Tune: Left Temporal Polar is he Part of Our Brain We Use for Naming Songs.
Dr. Amy Belfi: "They could name most of the melodies the people with damage elsewhere in the brain also were really good at the task".
Music Evokes Autobiographical
Memories More Vivid than Visuals.
Dr. Amy Belfi: "Music is strong intertwined with our memories and emotions. For example hearing a song from our past can transport us back in time".
People Esthetically Judge a Piece of Music Less than a Second.
Dr. Amy Belfi: "Within less than a second people were forming opinions, and they're making a set of judgments about how much they like the music".
Choosing famous songs in Audio Branding may not be beneficial.
Dr. Amy Belfi: "In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good...
High Energy Music During Driving Elevates Positive Mood for the Day Ahead
Dr. Amy Belfi: "The most interesting part was that the people who had the high valence playlists showed the most changes in their positive mood".
Why is music important,
and why do we like it so much?
Dr. Amy Belfi: "Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It's something that people really...
Aesthetic Judgments of Live and Recorded Music.
Dr. Amy Belfi: "How is experiencing a live concert different from experiencing a streamed concert or watching a recorded concert?"
The Story behind Voice Express: Send a Bouquet of Flowers with a Cassette?
Geoffrey Stern: "Would it not be cool if you could go into a flower shop and record a message on a cassette to ship it with the flower".
50 Million+ Voice Messages Recorded at Build-A-Bear.
Geoffrey Stern: "They designed the products, so you really couldn't easily change the batteries because it was sewn into the plush, but I would get the cases where the...
The Power of Voice: the Emotional Primal Trigger.
Geoffrey Stern: "From the time that we are a baby, the first interaction with the world is through sound and voice. It is an amazing primal trigger".
The Power of Emotional Marketing: Helping Consumers and Brands to Communicate in the Most Direct Matter.
Geoffrey Stern: "We Help Consumers and Brands to Communicate in the Most Direct Matter to Connect Deeper".
Tapping the Power of Digital Voice Assistants via Shelf-Talk and Voice Brochure to drive In-Store Sales and Customer Loyalty.
Geoffrey Stern: "You don't want something that takes shelf space from products. We can start a conversation commerce where you can engage and get answers to the most frequently...
How to Use Voice in the Proper Manner in the New Now.
Geoffrey Stern: "As a result of the Covid-19 we have being playing with having our product on Amazon to see what all the talk was about".
Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections.
Geoffrey Stern: "The first thing is to keep it simple in terms of the interface and in terms of the messaging for the brand itself".
How a Broken TV got Dr. Charles Spence into Experimental Psychology.
Dr. Charles Spence: "My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened".
Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design.
Dr. Charles Spence: "Intuitive marketeers have been doing this for decades, creating multi-sensory experiences in store to make you buy more or drink more or shop longer":
How Marketers can Measure the Emotional Experience of Food and Drinks.
Dr. Charles Spence: "If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and...
Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect.
Dr. Charles Spence: "Sensory dominance is just the idea that our brain sometimes uses one sense to dominate the total experience. The multi-sensory experience for example when you're at...
Superadditive: When Senses Work Together to Enhance the Experiences.
Dr. Charles Spence: "He was a child of the second world war when there wasn't much food going around, and he used to say kids at the time were...
Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience.
Dr. Charles Spence: "The danger is that you then create some sort of experience that the consumer can't read or interpret properly because the senses are telling incongruent messages".
Is there Such a thing as a Perfect Meal? The Multisensory Science of Food & Dining.
Dr. Charles Spence: "People's expectations are different which is part of the perfect meal. I think you know what you expect to happen or don't expect to happen, and...
Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence and Steve Keller Push the Boundaries of Gastronomy.
Dr. Charles Spence: "The question of which sounds to present is one that the chef can't really address. I can't certainly do it, and that's where Steve Keller...
The Illusion of Flavor: How the Perception of Food actually occurs in our Mind.
Dr. Charles Spence: "I think flavor is probably one of the most multi-sensory experiences because we see food in color, but we hear the crunch, the crackle, the crispy...
How to Make Bland Airplane Food Appetizing? A shot of Umami please!
Dr. Charles Spence: "Part of the problem in the noise and probably about lowered cabin air pressure and the dry air. These three things together cause the suppression of...
What Happens to Your Brain When You Eat and Listen to Music?
Dr. Charles Spence: "The mission statements of places like Planet Hollywood and Hard Rock Café is we will play loud and fast music always because it will lead to...
The Sound (And Taste) Of Music: Music-Taste pairing of Coffee, Wine, Bear and Honey.
Dr. Charles Spence: "I think we'll have potentially millions of people drinking their coffee while listening to music thinking whether it's a good match and if it does it...
Dr. Charles Spence’s best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage.
Dr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be...
Music for Good: Using Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior.
Dr. Charles Spence: "Can we nudge people by playing a style of music for example the sound of the sea and the waves to make the choose fish instead...
Joel Douek Expresses his Lockdown Experience through Music.
Joel Douek: "Like for most people it has been a rollercoaster. I had to extreme quarantine myself for the entire year. Birds flying high, you know how I feel....
Joel Douek’s Musical Talent and the Inspiration Behind his Music.
Joel Douek: "I can actually remember to when I was really young. My parents were not musical, but they were active music listeners. For my sixth or seventh birthday,...
Our Subconscious Emotional Experience of Music from Birth to Death.
Joel Douek: "Majority of people play music when they wake up to get motivated, maybe they play music in the shower etc. We are musical beings. Early research suggests...
Making Music: Joel Douek’s Composing Process.
Joel Douek: "Lot of the time when I am doing TV Sport Network melody, I struggled with that because it does not come with any background, sense or...
The History and Power of Sound Design in the Film Industry.
Joel Douek: "The origin of film was to answer a bet between two people to see if at any point in time of a horses gallop all four hooves...
Music Branding: The Fastest Direct Pathway into the Human Emotion.
Joel Douek: "Advertisers and Brands, what they are always looking for is a shortcut into the consumers and yet the missed that sound and music is the tool for...
Film Scoring Tips and Tricks.
Joel Douek: "If you are scoring a picture there is likely to be dialogues. So the most important thing is in your choice of instrumentation and your choice of...
