Podcast Soundbites

The Power of Audio + Science + AI

  • All
  • A Composer's Perspective
  • AI Music
  • Consumer Neuroscience
  • In-Store Music
  • MRC Data & Billboard
  • Music and The Brain
  • Music as Medicine
  • Music research
  • Quantifying Audio
  • Sonic Seasoning
  • SonicPulse
  • Sound Architecture
  • Sound Leadership
  • The Science of Emotions
  • Voice Marketing

What brand leaders must know about the power of Audio Branding.

Kevin Perlmutter: "I mean as it relates to audio branding I think it's becoming more and more popular brands are starting to realize that the sound that their brand...

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Creating Limbic sparks.
When emotional motivation meets brand desire.

Kevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks".

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Emotional branding: Focus.. Connect.. Evolve.

Kevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable....

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Brand Leaders Need to Tap into emotional insights.

Kevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional. A brand needs to understand...

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Limbic Sparks Strategy: AT&T PAC: Yours to Discover.

Kevin Perlmutter: "So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States....

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Emotional Brand Strategy: Habit Vs. Loyalty.

Kevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have...

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The power of emotions in sonic branding.

Kevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of...

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What is music? with Dr.Bradley Vines

Dr. Bradley Vines: "We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the...

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Neuroscience explains how music influences video ad performance.

Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build...

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Is music a too complex language for brands to understand?

Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that...

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The power of audio ads.

Dr. Bradley Vines: "Imagination for what's happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can't...

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Audio branding best practice based on consumer neuroscience research.

Dr. Bradley Vines: "Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think...

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What is the future of Audio Branding?

"It will be interesting to see if artificially intelligent generated music can become useful. I think that there's a chance there that you will be able to describe...

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Music is what feelings sound like.

Dr. Johannes Coloma-Flecker: "This universal language has that feeling to it. Music allows us to connect directly. We don't need to translate it. We don't need to wait for...

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Music acts as an amplifier for spoken language.

Dr. Johannes Coloma-Flecker: "So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high...

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Sonic DNA: from product to advertising to store experience.

Dr. Johannes Coloma-Flecker: "Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound...

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Why music creation is great for teams and building leadership.

Dr. Johannes Coloma-Flecker: "Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also,...

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Music connects us during the Pandemic.

Dr. Johannes Coloma-Flecker: "Now that we have more lockdown's inspiration is very difficult. So music actual connects us with other humans. To create something together decreases stress levels from...

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Artists and musicians are missing out on $2.7 billion per year.

Ola Sars: "The numbers don't lie. It's a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It...

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How music can help your store under the pandemic.

Ola Sars: "I think it's even more important now when, if your business is open, if you're fortunate enough to be in a location where you're actually in business...

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Covid-19 is burdening our mental health and music can help.

Dr. Bradley Vines: What's usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before,...

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Can music replace psychedelic drugs?

Dr. Bradley Vines: "Can you imagine a music system that's tuned in to what you need and that can deliver music that's just suited for arriving at a desired...

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Self-medicating through music during quarantine.

Dr. Bradley Vines: "It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health".

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Semantic audio analysis and music recognition explained.

Thomas Lidy: "Base don Ai and data science we trained AI based on music experts knowledge. Here we talk about semantic audit analysis which mean we usually start...

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Is a Universal Music taxonomy possible?

Thomas Lidy: "The human choice is still not fully objective, but at least we try to get the coherent taxonomy of genres and moods where you can attach...

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How can music help stores with the hit of the pandemic?

Magnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where...

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MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New.

Helena Kosinski: "Then continuing to use different types of streaming services. On the film and TV side that's seen the biggest increase was Netflix and Disney plus launched".

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MRC Data’s 2020 U.S. Year-End report.

Helena Kosinski: "A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use

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Music Evokes Autobiographical
Memories More Vivid than Visuals.

Dr. Amy Belfi: "Music is strong intertwined with our memories and emotions. For example hearing a song from our past can transport us back in time".

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People Esthetically Judge a Piece of Music Less than a Second.

Dr. Amy Belfi: "Within less than a second people were forming opinions, and they're making a set of judgments about how much they like the music".

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Choosing famous songs in Audio Branding may not be beneficial.

Dr. Amy Belfi: "In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good...

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Why is music important,
and why do we like it so much?

Dr. Amy Belfi: "Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It's something that people really...

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Aesthetic Judgments of Live and Recorded Music.

Dr. Amy Belfi: "How is experiencing a live concert different from experiencing a streamed concert or watching a recorded concert?"

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50 Million+ Voice Messages Recorded at Build-A-Bear.

Geoffrey Stern: "They designed the products, so you really couldn't easily change the batteries because it was sewn into the plush, but I would get the cases where the...

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The Power of Voice: the Emotional Primal Trigger.

Geoffrey Stern: "From the time that we are a baby, the first interaction with the world is through sound and voice. It is an amazing primal trigger".

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How to Use Voice in the Proper Manner in the New Now.

Geoffrey Stern: "As a result of the Covid-19 we have being playing with having our product on Amazon to see what all the talk was about".

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Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect.

Dr. Charles Spence: "Sensory dominance is just the idea that our brain sometimes uses one sense to dominate the total experience. The multi-sensory experience for example when you're at...

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Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience.

Dr. Charles Spence: "The danger is that you then create some sort of experience that the consumer can't read or interpret properly because the senses are telling incongruent messages".

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The Illusion of Flavor: How the Perception of Food actually occurs in our Mind.

Dr. Charles Spence: "I think flavor is probably one of the most multi-sensory experiences because we see food in color, but we hear the crunch, the crackle, the crispy...

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How to Make Bland Airplane Food Appetizing? A shot of Umami please!

Dr. Charles Spence: "Part of the problem in the noise and probably about lowered cabin air pressure and the dry air. These three things together cause the suppression of...

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What Happens to Your Brain When You Eat and Listen to Music?

Dr. Charles Spence: "The mission statements of places like Planet Hollywood and Hard Rock Café is we will play loud and fast music always because it will lead to...

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The Sound (And Taste) Of Music: Music-Taste pairing of Coffee, Wine, Bear and Honey.

Dr. Charles Spence: "I think we'll have potentially millions of people drinking their coffee while listening to music thinking whether it's a good match and if it does it...

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Joel Douek Expresses his Lockdown Experience through Music.

Joel Douek: "Like for most people it has been a rollercoaster. I had to extreme quarantine myself for the entire year. Birds flying high, you know how I feel....

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Joel Douek’s Musical Talent and the Inspiration Behind his Music.

Joel Douek: "I can actually remember to when I was really young. My parents were not musical, but they were active music listeners. For my sixth or seventh birthday,...

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Our Subconscious Emotional Experience of Music from Birth to Death.

Joel Douek: "Majority of people play music when they wake up to get motivated, maybe they play music in the shower etc. We are musical beings. Early research suggests...

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Making Music: Joel Douek’s Composing Process.

Joel Douek: "Lot of the time when I am doing TV Sport Network melody, I struggled with that because it does not come with any background, sense or...

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Music Branding: The Fastest Direct Pathway into the Human Emotion.

Joel Douek: "Advertisers and Brands, what they are always looking for is a shortcut into the consumers and yet the missed that sound and music is the tool for...

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Film Scoring Tips and Tricks.

Joel Douek: "If you are scoring a picture there is likely to be dialogues. So the most important thing is in your choice of instrumentation and your choice of...

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