10. Brand-fit Music Scan: The scientifically proven methodology behind Soundtrack Your Brand’s in-store music research and AI music tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

10. Brand-fit Music Scan: The scientifically proven methodology behind Soundtrack Your Brand’s in-store music research and AI music tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Episode 10: In conversation with Magnus Rydén VP Music at Soundtrack Your Brand

Brand-fit Music Scan:

The scientifically proven methodology behind Soundtrack Your Brand's brand-fit music research and AI music tagging.

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My guest today is my dear friend and ex-colleague Magnus Rydèn. We met for the first time in Nov 2014 when he was looking for students to validate his Music Brand Scan methodology.

We are both graduates from Stockholm School of Economics and we were both hired at Soundtrack Your Brand at the same time in Aug 2015. Magnus as Head of Music and I as Head of Research.

Before that Magnus’s started the Indie label Heya Hifi in 2005 with Alf Tumble, his music partner in crime, another of my amazing ex-colleague from Soundtrack. Magnus is himself a music producer, a songwriter and a DJ.

In 2008, he started the company Music ID once again, with Alf, working on finding the perfect brand-fit music for brands in Stockholm.

Today, Magnus and I are going to discuss the ins and outs of the methodology behind his brand-fit music scan and Soundtrack Your Brands AI Music tagging

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Full version vlog episode

Soundtrack Your Brand | Music tagging | Brand-fit Music | In-store Music

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“Music Supervisor is a field with a lot gut feeling that guides the music, so it is important to get the brand-fit music valdidated.

Magnus Rydén VP Music Soundtrack Your Brand Tweet

SOUNDBITES

#1 From Running the Indie Label Heya Hifi to Curating Brand-Fit Music for Brands at MusicID. (04:44)
#2 The Methodology Behind the Brand-Fit Music “Brand Scan” Model.  (10:48) 
#3 The World’s fFrst Brand-Fit Research Report “What Does Your Brand Sound Like? Gant | Soundtrack Your Brand | Stockholm School of Economics. (16:20) 
#4 The Easiest part Contra the Most Complicated part with Developing the Right Brand-Fit In-Store Music. (28:15) 
#5 Stop Curating In-Store Music on a Gut Feeling and Instead Start to Implement a Music Marketing Strategy to Unlock the Value. (33:03) 
#6 Why is so Important to Continue Measuring the Impact of In-Store Music?  (36:06) 
#7 Automating the Work of a Music Supervisor with the Help of Soundtrack Your Brand’s AI. (40:59)
#8 With “Soundtrack Unlimited” Artists get Paid for their Music being Played in Your Store. (47:53) 
#9 Magnus Rydén’s Best Practice on Strategically Curating In-Store Music. (51:40) 
#10 Magnus Rydén’s Advice on Becoming a Music Supervisor. (53:14) 
#11
How can Music Help Stores with the Hit of the Pandemic?. (55:24) 

From running the Indie label Heya Hifi to curating brand-fit music for brands at MusicID.

Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start...

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The methodology behind SYB’s Brand-Fit Music Scan Model.

Magnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".

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The world’s first brand-fit research report “What does your brand sound like?

Magnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the...

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The easiest part contra the most complicated part with developing the right brand-fit in-store music.

Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would...

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Start to implement a music marketing strategy to unlock the Brand value.

"In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".

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Why is it so important to continue measuring the impact of in-store music?

Magnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing...

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Automating the work of a Music Supervisor.

Magnus Rydén: "I have been blown away how accurate these algorithms has actually can be, hard to beat human DJ".

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With “Soundtrack Unlimited” artists get paid for their music being played in your store.

Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a...

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Magnus Rydén’s best practice on strategically curating in-store music.

Magnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first...

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Magnus Rydén’s advice on becoming a music supervisor.

Magnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very...

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