10. Brand-fit Music Scan: The scientifically proven methodology behind Soundtrack Your Brand’s in-store music research and AI music tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

10. Brand-fit Music Scan: The scientifically proven methodology behind Soundtrack Your Brand’s in-store music research and AI music tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Episode 10: In conversation with Magnus Rydén VP Music at Soundtrack Your Brand

Brand-fit Music Scan:

The scientifically proven methodology behind Soundtrack Your Brand's brand-fit music research and AI music tagging.

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My guest today is my dear friend and ex-colleague Magnus Rydèn. We met for the first time in Nov 2014 when he was looking for students to validate his Music Brand Scan methodology.

We are both graduates from Stockholm School of Economics and we were both hired at Soundtrack Your Brand at the same time in Aug 2015. Magnus as Head of Music and I as Head of Research.

Before that Magnus’s started the Indie label Heya Hifi in 2005 with Alf Tumble, his music partner in crime, another of my amazing ex-colleague from Soundtrack. Magnus is himself a music producer, a songwriter and a DJ.

In 2008, he started the company Music ID once again, with Alf, working on finding the perfect brand-fit music for brands in Stockholm.

Today, Magnus and I are going to discuss the ins and outs of the methodology behind his brand-fit music scan and Soundtrack Your Brands AI Music tagging

“Music Supervisor is a field with a lot gut feeling that guides the music, so it is important to get the brand-fit music valdidated. ” Magnus Rydén VP Music Soundtrack Your Brand

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Full version vlog episode

Soundtrack Your Brand | Music tagging | Brand-fit Music | In-store Music

Soundbite #10.1
From running the Indie label Heya Hifi to curating brand-fit music for brands at MusicID.  (04:44)

Soundbite #10.2 
The methodology behind the brand-fit music “Brand Scan” model.  (10:48) 

Soundbite #10.3  
The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. (16:20) 

Soundbite #10.4 
The easiest part contra the most complicated part with developing the right brand-fit in-store music. (28:15) 

Soundbite #10.5 
Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. (33:03) 

Soundbite #10.6  
Why is so important to continue measuring the impact of in-store music?  (36:06) 

Soundbite #10.7 
Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. (40:59) 

Soundbite #10.8 
With “Soundtrack Unlimited” artists get paid for their music being played in your store. (47:53) 

Soundbite #10.9 
Magnus Rydén’s best practice on strategically curating in-store music. (51:40) 

Soundbite #10.10 
Magnus Rydén’s advice on becoming a music supervisor. (53:14) 

Soundbite #10.11 
How can music help stores with the hit of the pandemic?. (55:24) 

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