16. Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement. In conversation with Geoffrey Stern Founder & CEO at Voice Express.

16. Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement. In conversation with Geoffrey Stern Founder & CEO at Voice Express.

Geoffrey-Stern-How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.

Episode 16: In conversation with Geoffrey Stern, Founder & CEO Voice Express.

Voice Marketing:

How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.

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My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the world in voice enabled toys, sentiment expression, photo imaging, direct mail, packaging, and Point-of-Sale, to name a few. The company is most known for being the exclusive provider of Build-A-Bear Workshop, where they have shipped over 50 million electronic sound devices enabling consumers to express their emotions and put a smile on the face of young and old. 

Geoffrey is currently launching Connect™ – a smart-speaker in print, that will enable brands to engage their clients through an interactive voice experience in Direct Mail, Point-of-Sale and at the magical moment of unboxing. He is also working on launching VoiceGift®, the first VoiceGifting® platform that will create A New Way To Gift® and put meaning and emotion back into the gift-giving experiences. 

In this episode, Geoffrey and I discuss the ins and outs of why voice triggers emotions, and how brands can use voice experience to build stronger emotional connections with their customers.

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Full version vlog episode

Interactive Print Media | Voice Technology | Build-A-Bear | VoiceGift® | Connect™

The Power of Emotional Marketing is Helping Consumers and Brands to Communicate in the Most Direct Matter.

Geoffrey Stern, Founder & CEO Voice Express Tweet

SOUNDBITES

#1 The Story behind Voice Express: Send a Bouquet of Flowers with a Cassette? (03:34) 
#2 50 Million+ Voice Messages Recorded at Build-A-Bear. (05:15) 
#3 The Power of Voice: the Emotional Primal Trigger. (11:14) 
#4 The Power of Emotional Marketing: Helping Consumers and Brands to Communicate in the Most Direct Matter. (14:38) 
#5 Tapping the Power of Digital Voice Assistants via Shelf-Talk and Voice Brochure to drive In-Store Sales and Customer Loyalty. (20:37) 
#6 How to Use Voice in the Proper Manner in the New Now. (35:02) 
#7 Geoffrey Stern’s Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections. (44:07)

The Story behind Voice Express: Send a Bouquet of Flowers with a Cassette?

Geoffrey Stern: "Would it not be cool if you could go into a flower shop and record a message on a cassette to ship it with the flower".

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50 Million+ Voice Messages Recorded at Build-A-Bear.

Geoffrey Stern: "They designed the products, so you really couldn't easily change the batteries because it was sewn into the plush, but I would get the cases where the...

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The Power of Voice: the Emotional Primal Trigger.

Geoffrey Stern: "From the time that we are a baby, the first interaction with the world is through sound and voice. It is an amazing primal trigger".

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The Power of Emotional Marketing: Helping Consumers and Brands to Communicate in the Most Direct Matter.

Geoffrey Stern: "We Help Consumers and Brands to Communicate in the Most Direct Matter to Connect Deeper".

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Tapping the Power of Digital Voice Assistants via Shelf-Talk and Voice Brochure to drive In-Store Sales and Customer Loyalty.

Geoffrey Stern: "You don't want something that takes shelf space from products. We can start a conversation commerce where you can engage and get answers to the most frequently...

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How to Use Voice in the Proper Manner in the New Now.

Geoffrey Stern: "As a result of the Covid-19 we have being playing with having our product on Amazon to see what all the talk was about".

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Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections.

Geoffrey Stern: "The first thing is to keep it simple in terms of the interface and in terms of the messaging for the brand itself".

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