24. Soundtracking the World through Storytelling. In conversation with Claus Thune, Director of Music Curation at Epidemic Sound.

24. Soundtracking the World through Storytelling. In conversation with Claus Thune, Director of Music Curation at Epidemic Sound.

Claus Thune-.Soundtracking the World through Storytelling-Epidemic Sound

Episode 24: In conversation with Claus Thune, Director of Music Curation at Epidemic Sound.

Soundtracking the World through Storytelling:

How Epidemic Sound is embracing the power of music curation to elevate storytelling in marketing.

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My guest today is my new friend Claus Thune Director of Music Curation at Epidemic Sound, the global Swedish MusicTech company on a mission to Soundtrack the world.

Claus has in total more than 20 years experience from the music industry in various roles, for example Sponsorships @Tuborg, Sony Music, Network of Music Partners, and of those 20 years, he spent almost 10 years on the iTunes Music team that launched Apple Music. Today, since a couple of months he is leading the Curation team at Epidemic Sound.

Claus lives in the heart of Copenhagen and has an Economics, Marketing & Sales Management Graduate Diploma from Copenhagen Business School and a Masterclass from The International Advertising Association. In this episode,

Claus Thune and I discuss the ins and outs of music as the enforcer: how to embrace the power of sound and music curation to elevate storytelling in marketing for video creators.

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Full version vlog episode

SOUNDBITES

#1 How Claus Thune ended up in the music industry (00:01)
#2 The launch of Apple Music (09:24)
#3 Life lessons learned working in the music industry (16:44)
#4 The mission of Epidemic Sound (18:32)
#5 Music curation and metadata (25:35)
#6 The Soundtrack to your life: in the age of personalized music listening, and lean-back experience (28:59)
#7 What the B2B music field can learn from the B2C field of innovation (34:17)
#8 Sound of success in branding (40:07)
#9 How Epidemic Sound is strategically helping brands in the new now (44:33)
#10 The perception behind why music and sound have been neglected as a marketing tool (46:45)
#11 Claus Thune’s best practices on how brands can strategically think and approach their sound branding in the new now (51:15)
#12 The future of B2B music industry (56:24)