5. Music as Medicine: How Wavepaths’s integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.

5. Music as Medicine: How Wavepaths’s integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.

Music as medicine - How Wavepaths integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health-jasmine-moradi..png_

Episode 5: In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.

Music as Medicine:

How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.

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In episode #2 of my podcast I spoke with Dr. Bradley Vines regarding his work in the field of sonic branding at Nielsen Consumer Neuroscience.

Today, Dr. Bradley Vines is the Chief Science Officer at Wavepaths focusing on music in psychedelic therapy. On top of his long list of merited Universities, Dr Bradley Vines has been Laboratory Director at the University of British Columbia in the Department of Psychiatry’s Institute of Mental Health In this episode, Bradley and I discuss the ins and outs of the role music plays in psychedelic therapy.  

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Music as Medicine | Wavepaths | AI | Healing | Mental Health

Music as medicine - How Wavepaths integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health-jasmine-moradi..png_
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"At Wavepaths we want to get the music right so it is tailored to the individual, to the personal preferences in music and to the personality factors depending on  the therapeutic goal is".

Dr. Bradley Vines Chief Science Officer Tweet

SOUNDBITES

#1 Covid-19 is burdening our mental health with having to think consciously about behaviours we took for granted. (02:12) 
#2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) 
#3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) 
#4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) 
#5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) 
#6 Can music replace psychedelic drugs?  (37:36) 
#7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) 

"Let us heal the world with music".

Dr. Bradley Vines Chief Science Officer Tweet

Saxophone performance by Dr. Bradley Vines.

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What is music? with Dr.Bradley Vines

Dr. Bradley Vines: "We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the...

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Neuroscience explains how music influences video ad performance.

Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build...

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Is music a too complex language for brands to understand?

Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that...

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Use music consistently and tie it into your brand vision.

Dr. Bradley Vines: "Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most".

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How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales.

Dr. Bradley Vines: "It's not always easy for the participants to articulate what they feel, what they think and especially not knowing what they need and where they're going...

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The benefits and dangers with using popular music in your brand communication.

Dr. Bradley Vines: "I've seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so...

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The power of audio ads.

Dr. Bradley Vines: "Imagination for what's happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can't...

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Audio branding best practice based on consumer neuroscience research.

Dr. Bradley Vines: "Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think...

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What is the future of Audio Branding?

"It will be interesting to see if artificially intelligent generated music can become useful. I think that there's a chance there that you will be able to describe...

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Research by Dr. Bradley Vines

TITLE

CITED

YEAR

Cross-modal interactions in the perception of musical performance
BW Vines, CL Krumhansl, MM Wanderley, DJ Levitin
Cognition 101 (1), 80-113
376 2006
The musical significance of clarinetists' ancillary gestures: An exploration of the field
MM Wanderley, BW Vines, N Middleton, C McKay, W Hatch
Journal of New Music Research 34 (1), 97-113
300 2005
Dual-hemisphere tDCS facilitates greater improvements for healthy subjects' non-dominant hand compared to uni-hemisphere stimulation
BW Vines, C Cerruti, G Schlaug
BMC neuroscience 9 (1), 103
298 2008
Contralateral and ipsilateral motor effects after transcranial direct current stimulation
BW Vines, DG Nair, G Schlaug
Neuroreport 17 (6), 671-674
184 2006
Valproate reopens critical-period learning of absolute pitch
J Gervain, BW Vines, LM Chen, RJ Seo, TK Hensch, JF Werker, ...
Frontiers in systems neuroscience 7, 102
135 2013
Music to my eyes: Cross-modal interactions in the perception of emotions in musical performance
BW Vines, CL Krumhansl, MM Wanderley, IM Dalca, DJ Levitin
Cognition 118 (2), 157-170
133 2011
Testing for causality with transcranial direct current stimulation: pitch memory and the left supramarginal gyrus
BW Vines, NM Schnider, G Schlaug
Neuroreport 17 (10), 1047
131 2006
Non-invasive brain stimulation enhances the effects of melodic intonation therapy
BW Vines, AC Norton, G Schlaug
Frontiers in psychology 2, 230
130 2011
Introduction to functional data analysis.
DJ Levitin, RL Nuzzo, BW Vines, JO Ramsay
Canadian Psychology/Psychologie canadienne 48 (3), 135
119 2007
Performance gestures of musicians: What structural and emotional information do they convey?
BW Vines, MM Wanderley, CL Krumhansl, RL Nuzzo, DJ Levitin
International Gesture Workshop, 468-478
103 2003
Influences of large-scale form on continuous ratings in response to a contemporary piece in a live concert setting
S McAdams, BW Vines, S Vieillard, BK Smith, R Reynolds
Music Perception 22 (2), 297-350
101 2004
Modulating activity in the motor cortex affects performance for the two hands differently depending upon which hemisphere is stimulated
BW Vines, D Nair, G Schlaug
European Journal of Neuroscience 28 (8), 1667-1673
95 2008
Dimensions of emotion in expressive musical performance
BW Vines, CL Krumhansl, MM Wanderley, MD Ioana, DJ Levitin
Ann. NY Acad. Sci 1060, 462-466
54 2005
Analyzing Temporal Dynamics in Music:: Differential Calculus, Physics, and Functional Data Analysis Techniques
BW Vines, RL Nuzzo, DJ Levitin
Music Perception 23 (2), 137-152
51 2005
Origins and functions of clarinettist's Ancillary Gestures
MM Wanderley, B Vines
Music and gesture, 167
46 2006
Cross-modal influences of affect across social and non-social domains in individuals with Williams syndrome
A Järvinen-Pasley, BW Vines, KJ Hill, A Yam, M Grichanik, D Mills, ...
Neuropsychologia 48 (2), 456-466
31 2010
Expressive movements of clarinetists: Quantification and musical considerations
MM Wanderley, BW Vines, N Middleton, C McKay, W Hatch
Submitted for publication
5 2004
Stimulating music: combining melodic intonation therapy with transcranial DC stimulation to facilitate speech recovery after stroke
BW Vines, AC Norton, G Schlaug
Transmitters and Modulators in Health and Disease, 103-114
4 2009
Visual Music: The Perceptual Impact of Seeing a Clarinettist Perform
B Vines, R Nizzo, CL Krumhansl, M Wanderley, D Levitin, S Lipscomb, ...
Proceedings of the Eighth International Conference on Music Perception and …
4 2004
Recreating speech through singing for stroke patients with non-fluent aphasia
BW Vines
Musical Imaginations: Multidisciplinary perspectives on creativity …
2 2012
Seeing Music: Integrating Vision and Hearing in the Perception of Musical Performances
BW Vines
ProQuest
2 2007
Quantifying musical dynamics: Analyzing musical emotion with differential calculus and functional data objects
D Levitin, B Vines, R Nuzzo
Proceedings of the 8th International Conference on Music Perception …
2 2004
Functional data analysis: techniques for exploring temporal processes in music
BW Vines, RL Nuzzo, DJ Levitin
Proc. International Conference on Music Perception and Cognition (ICMPC …
2 2004
Expressivity as Time-Dependent Movement for Music Performance: A Statistical Exploration
IM Dalca, BW Vines, MT Pearce, MM Wanderley
 
2  
Applying transcranial direct current stimulation in combination with melodic intonation therapy facilitates language recovery for broca's aphasic patients
BW Vines, AC Norton, G Schlaug
Stroke 38 (2), 519-519
1 2007
Combining Non-Invasive Brain Stimulation with Melodic Intonation Therapy to Enhance Recovery from Non-Fluent Aphasia
G Schlaug, B Vines, A Norton, S Marchina
NEUROLOGY 76 (9), A504-A505
  2011
Modulating cognitive performance through transcranial direct current stimulation
B Vines, G Schlaug
Brain Stimulation: Basic, Translational, and Clinical Research in …
  2008
Dual-hemisphere stimulation and its effect on motor skill performance
B Vines, G Schlaug
Brain Stimulation 3 (1), 322-323
  2008
Asymmetry in the effects of interhemispheric inhibition on motor performance
BW Vines, DG Nair, G Schlaug
NEUROLOGY 68 (12), A213-A213
  2007
Transcranial Direct Current Stimulation Induces Inter-Hemispheric Effects on Finger Sequence Coordination: S16. 004 4: 30 PM
B Vines, D Nair, G Schlaug
Neurology 66 (5)
  2006

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