5. Music as Medicine: How Wavepaths’s integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.
5. Music as Medicine: How Wavepaths’s integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.
Episode 5: In conversation with Dr. Bradley Vines, Chief Science Officer Wavepaths.
Music as Medicine:
How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.
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In episode #2 of my podcast I spoke with Dr. Bradley Vines regarding his work in the field of sonic branding at Nielsen Consumer Neuroscience.
Today, Dr. Bradley Vines is the Chief Science Officer at Wavepaths focusing on music in psychedelic therapy. On top of his long list of merited Universities, Dr Bradley Vines has been Laboratory Director at the University of British Columbia in the Department of Psychiatry’s Institute of Mental Health In this episode, Bradley and I discuss the ins and outs of the role music plays in psychedelic therapy.
Full version vlog episode
Music as Medicine | Wavepaths | AI | Healing | Mental Health
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SOUNDBITES
#1 Covid-19 is burdening our mental health with having to think consciously about behaviours we took for granted. (02:12)
#2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07)
#3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09)
#4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08)
#5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53)
#6 Can music replace psychedelic drugs? (37:36)
#7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06)
What is music? with Dr.Bradley Vines
Dr. Bradley Vines: "We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the...
What is music? with Dr.Bradley Vines
Neuroscience explains how music influences video ad performance.
Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build...
Neuroscience explains how music influences video ad performance.
Is music a too complex language for brands to understand?
Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that...
Is music a too complex language for brands to understand?
Use music consistently and tie it into your brand vision.
Dr. Bradley Vines: "Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most".
Use music consistently and tie it into your brand vision.
How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales.
Dr. Bradley Vines: "It's not always easy for the participants to articulate what they feel, what they think and especially not knowing what they need and where they're going...
How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales.
The benefits and dangers with using popular music in your brand communication.
Dr. Bradley Vines: "I've seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so...
The benefits and dangers with using popular music in your brand communication.
The power of audio ads.
Dr. Bradley Vines: "Imagination for what's happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can't...
The power of audio ads.
Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: "Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think...
Audio branding best practice based on consumer neuroscience research.
What is the future of Audio Branding?
"It will be interesting to see if artificially intelligent generated music can become useful. I think that there's a chance there that you will be able to describe...
What is the future of Audio Branding?
Research by Dr. Bradley Vines
Read more#audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi
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Saxophone performance by Dr. Bradley Vines.
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Saxophone performance by Dr. Bradley Vines.