7. Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today’s music lovers. In conversation with Martin Willers, CEO & Co-Founder Transparent.
7. Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today’s music lovers. In conversation with Martin Willers, CEO & Co-Founder Transparent.
Episode 7: In conversation with Martin Willers, CEO & Co-Founder Transparent.
Sustainability in Audio:
How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers.
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My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.)
In 2014 he co-founded Transparent, with several successful campaigns on Kickstarter, the latest, The Light Speaker. Their products are sold in the worlds best designs stores and shown in music videos from artists like Will.I.Am, Britney Spears, Robyn and Snoop Dogg.
Martin is an active public speaker on the topic of sustainable innovation and has given talks to tens of thousands of people, globally. He has a Bachelor degree in Visual Communication at the University of South Australia, another Bachelor degree in industrial design at Umeå Institute of Design.He has also been the
thought leader at the crowdfunding site Kickstarter,and editor of the Swedish Design industries sustainability guide.
In this episode, Martin and I discuss the ins and outs of sustainable design in audio systems, and when sound experience, meets sensorial lightning.
Full version vlog episode
Transparent Sound | Sustainable Home Speakers | The Transparent Light Speaker | Circular Tech Brand
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SOUNDBITES
#1 The Learnings from the Design firm People People that for 10 years Lead the Hardware Movement in Scandinavia focusing on Innovation, Design and Sustainability. (4:56)
#2 How a Spontaneous Blog Post on Tumblr Turned into a Successful Kickstarter Campaign Funding the First Transparent Speakers. (10:24)
#3 Transparent Speakers: How do we Create the Perfect Living Room Speaker to get People Off the Couch at a Home Party? (13:31)
#4 Latest Edition: The Light Speaker: 3 in 1 Design to last = Portable Audio Speaker + a Campfire/Swedish “Mysbelysning” Affect + Sustainable Design that Lasts. (16:39)
#5 Is it Possible to Kill the “Beats by Dre Sound” and Create a Concert Hall Effect, the Ultimate Audio Experience, at Home? (21:22)
#6 Transparent Home Speakers: High-Quality Sound vs. Timeless Sustainable Design? (27:17) of a Sound Strategy. (35:02)
#7 Transparent is on a Mission to Become the First Circular Tech Brand. (31:00)
The Story behind the Transparent Speakers : From A Tumblr post turned into a successful Kickstarter campaign funding the first Transparent speakers.
Martin Willers: "Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn't have that many Bluetooth...
The Story behind the Transparent Speakers : From A Tumblr post turned into a successful Kickstarter campaign funding the first Transparent speakers.
Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party?
Martin Willers: "We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives...
Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party?
The Light Speaker: 3 in 1 design.
Martin Willers: "In Sweden I think we're the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love...
The Light Speaker: 3 in 1 design.
Is it Possible to Kill Beats by Dre. Sound for a Concert Hall Effect at Home?
Martin Willers: "The best audio experiences are typically when people are saying like "When I was at this concert I had electric goose bumps all over my body"....
Is it Possible to Kill Beats by Dre. Sound for a Concert Hall Effect at Home?
Transparent home speakers: high-quality sound vs. timeless sustainable design.
Martin Willers: "My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good...
Transparent home speakers: high-quality sound vs. timeless sustainable design.
Transparent is on a mission to become the first circular tech brand.
Martin Willers: "With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an...
Transparent is on a mission to become the first circular tech brand.
Audio is best heard, not seen, and the best electronics should last a lifetime! A beautiful Transparent Speaker with high quality audio components and materials. Sustainable design created for today's music lover.
We are on mission to become the first circular tech brand. We achieve this mission by making timeless, modular electronics that are forever upgradable. We believe products should get better with age and that companies are responsible for removing electronic waste from the world.
Light Speaker — A portable sound and light experience.
Glows like a real flame together with your music. A Bluetooth speaker, built to last a lifetime. The Light Speaker is a portable bluetooth speaker inspired by a traditional lantern. It has a simple and functional form. The light feels like a real flame, glowing together with your music. It is designed to be easy to carry, so you be inspired by music and podcasts through out the day.
Articles
Mens Gear: Let the transparent light speaker help you create the best campfire mood. Read
Totally Stockholm: Sustainability and speakers with transparent sound. Read
Wired: Transparent has made a portable speaker that mimics firelight. Read.
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The story behind the design firm People People – innovation, design and sustainability.
Martin Willers: "Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and...
The story behind the design firm People People – innovation, design and sustainability.