9. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the future code of Sonic DNA and created a holistic sonic strategy across physical, digital and voice touchpoints. In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp.

9. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the future code of Sonic DNA and created a holistic sonic strategy across physical, digital and voice touchpoints. In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp.

Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp.

amp's Best Audio Brands Ranking 2020:

How Mastercard and Shell have cracked the code of Sonic DNA and created a holistic Sonic strategy across physical, digital and voice touchpoints.

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My guest today is my new friend Björn Thorleifsson. We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound-engineering and psychology.

His is from Iceland and a graduate of Goldsmiths, University of London. In his  thesis he examined the connection between”brand love” and music preference when music is associated with a certain brand.

He has worked as a Researcher & Strategist at iV with the one and only Steve Keller.  Todayhe is Team Lead at the German, award-winning, world-leading sound branding agency, amp. His superpower is that he can boogie on a tuba like there is no tomorrow. 

In this episodeBjörn and I discuss amp’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.


“Testing audio that has been overlooked” Björn Thorleifsson, Senior Strategist Team Lead at amp

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Full version vlog episode

Best Audio Brands Ranking 2020 | amp | Sound branding | Sonic DNA | Sonic strategy

Soundbite #9.1
Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio has been overlooked”. (02:12)

Soundbite #9.2 
Why an Audio Brand Ranking is important for the industry.  (09:56) 

Soundbite #9.3  
amp’s Best Audio Brands system and methodology. (16:06) 

Soundbite #9.4 
amp – the inventor of Sonic DNA. (22:14) 

Soundbite #9.5 
Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed.  (25:30) 

Soundbite #9.6  
The secret behind a successful Sonic Identify. (29:19) 

Soundbite #9. 7 
What the future of Audio Branding have in store for brands.  (38:34) 

Soundbite #9. 8
Sounds Björn Thorleifsson love and dislike. (46:54) 

Soundbite

Top 10 Best Audio Brands 2020 Audio Snippet

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