3. Sound Leadership: How to grow brands, leaders and teams with the power of music creation. In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.

3. Sound Leadership: How to grow brands, leaders and teams with the power of music creation. In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.

Music thinking | Johannes Coloma Flecker | Sound Leadership

Music thinking | Johannes Coloma Flecker | Sound Leadership

Episode 3: In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.

Sound Leadership:

Sound Leadership - How to grow brands, leaders and teams with the power of music creation.

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My guest today is my new friend Dr. Johannes Coloma-Flecker We were introduced to each other through our common friend Kevin Perlmutter. Johannes is a leading voice in music thinking for personal and professional growth. An award-winning musician, music researcher, And an executive coach member of the prestigious community of Marshall Goldsmith 100 Coaches He holds a doctoral degree in business, and graduated from Berklee College of Music in music production and songwriting

For his work, he has received awards from the American Marketing Association, the Austrian Academy for Sciences, and the Austrian Ministry of Science and Education. He is the author of the book “The influence of music on brand personality”, and the co-author of books and articles about effective management.

Born and raised in Austria, Johannes has lived and worked in Switzerland, India, and Spain. He is married and he lives and works in New York City. Today, he is the founder of Sound Leadership helping Leaders and Teams Grow with a Creative Mindset. He creates music for leaders and their teams to help them strengthen and develop their culture levels of engagements and team communication.

In this episode, Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the influence of music on brand personality and effective management through music.

Get in touch

Dr. Johannes Coloma-Flecker
Executive Coach & Founder 
Sound Leadership
www.sound-leadership.com

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Music Thinking | Johannes Coloma Flecker | Sound Leadership

Music thinking | Johannes Coloma Flecker | Sound Leadership
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"Music puts an elevating element to brands.The more the music and the brand personality is linked the higher we perceive a brand standing for these dimensions".

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SOUNDBITES

#1  Piano performance: The Autumn Leaves. (02:40)
#2 Music is what feelings sound like. (08:54)
#3 The Influence of Music on Brand Personality. (13:50)
#4 Music acts as an amplifier for spoken language. (20:01)
#5 Sonic DNA; from product to advertising to store experience. (26:17)
#6 Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09)
#7 The power of connecting with your audience with songwriting. (38:47)
#8 Why music creation is great for teams and building leadership. (45:23)
#9 Music connects us during the Pandemic. (50:12)
#10 Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13)

Piano performance: The Autumn Leaves.

"Autumn Leaves" is a popular song and jazz standard composed by Joseph Kosma with original lyrics by Jacques Prévert in French".

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Music is what feelings sound like.

Dr. Johannes Coloma-Flecker: "This universal language has that feeling to it. Music allows us to connect directly. We don't need to translate it. We don't need to wait for...

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Music acts as an amplifier for spoken language.

Dr. Johannes Coloma-Flecker: "So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high...

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Sonic DNA: from product to advertising to store experience.

Dr. Johannes Coloma-Flecker: "Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound...

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Objectivity vs. Subjectivity in music that supports the visual storyline.

Dr. Johannes Coloma-Flecker: "These are the images that we have in our mind because of our cultural upbringing, some of them are universal and some of them are country...

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The power of connecting with your audience with songwriting.

Dr. Johannes Coloma-Flecker: "Connecting to our teams in a deeper way is lacking. So when I wrote songs and when I went to Berkeley, I thought wait a minute...

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Why music creation is great for teams and building leadership.

Dr. Johannes Coloma-Flecker: "Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also,...

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Music connects us during the Pandemic.

Dr. Johannes Coloma-Flecker: "Now that we have more lockdown's inspiration is very difficult. So music actual connects us with other humans. To create something together decreases stress levels from...

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Piano Performance: What Are You Doing The Rest Of Your Life?

"What Are You Doing the Rest of Your Life?" is a song with lyrics written by Alan Bergman and Marilyn Bergman and original music written by Michel Legrand

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