4.B2B Music Licensing: Stop giving away music for free as it is hard work done by artists and composers. In conversation with Ola Sars, CEO & Co-Founder of Soundtrack Your Brand

4.B2B Music Licensing: Stop giving away music for free as it is hard work done by artists and composers. In conversation with Ola Sars, CEO & Co-Founder of Soundtrack Your Brand

B2B Music Licensing - Stop giving away music for free as it is hard work done by artists and composers - Ola-Sars - Soundtrack-Your-Brand- Podcast

Episode 4: In conversation with Ola Sars, CEO & Co-Founder of Soundtrack Your Brand.

B2B Music Licensing:

Stop giving away music for free as it is hard work done by artists and composers.

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My guest today is my friend and ex. boss Ola Sars. We met for the first time in May 2015 when I got the chance to present my thesis results for him and the entire Soundtrack Your Brand team. After that I fell in love with musictech, Ola offered me my dream job to continue conducting groundbreaking in-store music research with his world-class team. 

Ola is a serial entrepreneur and the co-founder of Soundtrack Your Brand, which is a background music streaming service with curated background soundtracks for business use. He founded the company together with Spotify in 2013, aka Spotify Business. He is currently serving as the CEO and together with his amazing team, my ex. colleagues, they are spearheading the digital transformation of the commercial use of music in private and public spaces. Before that, Ola was the co-founder at Beats Music (which became Apple Music), and Pacemaker (now Tonium) the world’s first DJ driven music platform. 

Today, Soundtrack Your Brand has become the world’s fastest-growing music-platform for businesses, with the goal to change the market for background music by proving that the right music, played at the right place and at the right time, enhances the in-store customer experience, and most importantly becoming the B2B music streaming service that increases the payment levels to right holders, Once and for all!

 Long journey, but they have succeeded, SYB is the only B2B music streaming service that has signed global licensing deal with major record labels, and in August this year they announced the licensing deal With Universal Music Group, which was the last piece of the puzzle, and a big step towards improving the broken music industry. I am so proud. 

In this episode, Ola and I discuss the ins and outs of how and why music has been and still is undervalued as an art-form and how to inform millions of businesses the value of in-store music, and to get them to pay correctly for the music they use.

Get in touch

Ola Sars
CEO & Co-Founder
Soundtrack Your Brand
www.soundtrackyourbrand.com

Full version vlog episode

Ola Sars | B2B Music Licensing | Soundtrack Your Brand | In-store Music

B2B Music Licensing - Stop giving away music for free as it is hard work done by artists and composers - Ola-Sars - Soundtrack-Your-Brand- Podcast
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"The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. Using Spotify or Apple Music in your store is as illegal as opening a cinema with your Netflix account"

Ola Sars, CEO & Co-Founder Soundtrack Your Brand Tweet

SOUNDBITES

#1 – Musictech: How and Why Ola Sars Ended Up in the Music Industry. The Success and Failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03)
#2 The Successful Strategy behind Sourcing Spotify’s Backend, Structure and License. (25:27)
#3 The Difference Between B2C and B2B Music Streaming Products Explained: Using Spotify or Apple Music in your Store is as Illegal as Opening a Cinema with your Netflix Account. (31:21)
#4 The Music Industry has to Come Together as Artists and Musicians are Missing out on $2.7 billion per Year as a Result of 21 million Small Businesses Using Personal Spotify or Apple Accounts rather than a Proper B2B Service. (39:28)
#5 Signing Universal Music Group was the Last Piece of the Licensing Puzzle to Improve and to set the Business Model of the Broken B2B Music Industry.​ (44:50)
#6 Soundtrack Your Brand Job is not to Drive Compliance but to Offer a Valuable Product Solution for Entrepreneurs to Increase Store Sales and Customer Experience. (48:52)
#7 The Music Industry has to Stop Giving Away Music for Free, and Start Realizing that In-Store Music Costs as it is a Hard Work Done by Artists and Composers. (52:00)
#8 How Soundtrack Your Brand’s AI-Powered Analytics Distributes the Real-Time Streaming Data Back to the Music Industry so Right Holders can Pay Artists and Composers Ten Times more. (56:28)
#9 How “Soundtrack Unlimited”, the World’s First On-Demand B2B Music Streaming Product, helps Entrepreneurs Grow their Business at the Same Time as Artists get Fairly Paid. (1:03:07)
#10 The Real Pivotal Moment for the Music Industry is the Day we can Prove in Real-Time that Music Increases Sales. (1:07:15)
#11 How Music can Help Your Store Under the Pandemic. (1:09:18)
#12 Audio Revolution in the Public Domain is the Next Hit – Audio Messaging and Audio Research. (1:12:34)

"The pride to extract value of this beautiful art".

Ola Sars, CEO & Co-Founder Soundtrack Your Brand Tweet

Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand.

Ola Sars: "Obviously I couldn't enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech...

Read More

The successful strategy behind sourcing Spotify’s backend, structure and license.

Ola Sars: " The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally...

Read More

The difference between B2C and B2B music streaming products explained.

Ola Sars: "If you were using Spotify or Apple Music in your store, it's actually illegal, and it's the similar thing if you open a cinema on your Netflix...

Read More

Artists and musicians are missing out on $2.7 billion per year.

Ola Sars: "The numbers don't lie. It's a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It...

Read More

Signing Universal Music Group to set the business model of the broken B2B music industry.

Ola Sars: "Clearly that this was a pivotal moment for the industry when Universal Music Group finally and gladly joined us. We did some adjustments and we launched the...

Read More

Soundtrack Your Brand offers a valuable product solution for entrepreneurs to increase store sales and customer experience.

Ola Sars: "Together with the industry we've done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little...

Read More

The music industry has to stop giving away music for free.

Ola Sars: "I always find it so ignorant that music is always perceived as a free service. Why? Because artists are putting their time and soul to create it...

Read More

How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming.

Ola Sars: "We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of...

Read More

Soundtrack Unlimited: the world’s first on-demand B2B music streaming product.

Ola Sars: "We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times...

Read More

The real pivotal moment for the music industry is the day we can prove in real-time that music increases sale.

Ola Sars: "We'll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and...

Read More