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Jasmine Moradi – Behavioral Science & UX specialist, to Bird Incubator mentor network

We have scientifically proven the enormous power of in-store music, and what does the future…

WTF is up with Twitter’s new refresh sound?

When I pulled down on my Twitter feed last night, just as I do hundreds…

Your Local Cafe Is Probably Streaming Music Illegally (Bloomberg)

Artists are losing billions because small businesses use personal Spotify or Apple Music accounts. Artists…

Why Your Business May Be Breaching Copyright Law By Streaming Personal Playlists (Forbes)

The chances are today you’re going to listen to some music. And perhaps you’re listening…

Small Businesses Cost The Music Industry A Reported $2.6 Billion In Unpaid Commercial Streaming (Genius)

71 percent of US small businesses don’t know they can’t use personal streaming services for…

Music Loses $2.65 Billion a Year From the Likes of Coffee Shops (Rolling Stone)

Soundtrack Your Brand and Nielsen study says 83 percent of small businesses are not paying…

L’industria discografica perde $2,65 miliardi all’anno per la musica di sottofondo (Rolling Stone Italy)

La pirateria è forse la più visibile tra le disgrazie economiche dell’industria musicale, ma non…

Attention Shoppers: The Background Music You Hear May Not Be Licensed (Wall Street Journal)

Businesses that play music from consumer streaming services like Spotify are underpaying by as much…

Music Industry Is Missing Out on $2.65B a Year From Stores’ Improper Streaming, Says Study (Billboard)

The music industry is missing out on $2.65 billion annually due to businesses using personal…

Music rights holders lose $2.65bn annually because businesses are using personal streaming accounts (Music Business Worldwide)

Music rights-holders around the world may be losing out on at least $2.65 billion each…

Music Industry Loses $2.65 billion a year over improper licensing by small businesses (The Independent)

Experts behind study have called it a ‘wake up call’ for anyone creating music. The…

Bringing The Streaming Music Revolution To Small Businesses (Recording Academy)

Music adds so much to atmosphere, and commercial background-music services can help deliver competitive advantages…

Is your business streaming music for customers? That’s breaking the law (The Guardian)

According to a new report, 83% of businesses are streaming personal music services for public…

Retailers should pay more attention to the background music they use in their stores (Fashion United)

Want to improve customer satisfaction and boost sales? Then pay attention to the music you…

Small business owners want lower music license fees following Melbourne bar’s $200,000 fine (ABC Australia)

When you’re in a restaurant or cafe, what does the music you hear over the…

Lagu Ed Sheeran Ampuh Tingkatkan Penjualan Makanan Cepat Saji (CNN indonesia)

There is no way of escaping Ed Sheeran even if you wanted to – which,…

Too much Ed Sheeran bad for the restaurant business says study (Fox News)

Turn off the Top 40. That’s the takeaway from a study by the consulting firm…

Why the sound of Ed Sheeran helps sell fries (The Guardian)

Swedish researchers have found that specially selected songs played in a fast-food chain increased takings.…

How MUSIC makes you spend more: Restaurants reveal a new sound system that increases profits by 10% (Daily Mail)

Researchers have created a new system called Soundtrack Your Brand The system plays music that…

Onderzoek: door muziek van Ed Sheeran eet je meer (Marie Claire)

Was jij een van de lucky bastards die een concertkaartje wist te bemachtigen voor Ed Sheeran en…

Ed Sheeran fait le bonheur des fast foods! (NRJ)

Ed Sheeran est la star d’une nouvelle étude plutôt délirante. Jouer sa musique aiderait à…

The right music in a restaurant can make you linger for dessert. The wrong kind will make you leave (Quartz)

Restaurants agonize constantly over ways to eke the most money out of their customers. Dimming lights, deploying…

This is how Ed Sheeran’s songs are being used to sell more chips (The Irish Independent)

The sound of Ed Sheeran’s songs can encourage people to spend more money. Stores use…

Major restaurants installing music systems which make you spend 10pc more  (The Telegraph)

Music playing in restaurants can affect whether you decide to order sides or a milkshake,…

Music does not make the tills ring (The Times)

Retailers know that the music they play in-store has a huge effect on business. Source:…

Så förförs du av musik på restaurangen (TV4)

https://youtu.be/QLktlSAM4Do Restaurangens musikval ger klirr i kassan. Hör hur du blir påverkad av tonerna utan…

Why Listening to Ed Sheeran Could Make You Order Dessert

You already know music profoundly affects your workout. (Anyone who has ever tried running on…

Musik jättelyft för Gant (Market)

Gant bytte bakgrundsmusik i en butik. Då steg försäljningen med 32 procent. ”Positivt överraskade”, säger…

Ökad försäljning med musik i butik (Butiksinredning)

Butiksmiljön är direkt avgörande för kundens köpbeteende – och här spelar musiken en viktig roll.…

Musiken du inte väljer själv – P2 Dokumentär (Sveriges Radio)

Musiken finns överallt omkring dig, men det är inte du som väljer den. I butiken,…

Valet av musik har blivit strategiskt för hotell och restauranger

Musik är viktigt för upplevelsen och forskning visar att valet av musik kan ha en…

Ny studie bekräftar deras idé – rätt musik ökar butiksförsäljning (Breakit)

En undersökning från Handelshögskolan, i samarbete med Spotify-leverantören Soundtrack your brand och klädkedjan Gant, slår…

Njut av musik

Musikens betydelse för oss människor är stor. Den är starkt sammanlänkad med våra känslor och…

Hur låter ditt varumärke

This paper examines the impact of the congruence between the background music and the brand…

Take Control Of Your Speakers

We have scientifically proven the enormous power of in-store music, and what does the future…

How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing

https://youtu.be/DwsEGc7noKw?si=UKhOQq9dyKX5b4XO How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing |Jasmine…

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