“Whereas with music this is something that the person is experiencing continuously. They will hear this even if they’re not paying attention to it. It is a very helpful way to influence mood and to create calm, or to support different emotional states. That is why music is so very powerful”.
Steve Keller: “You can pre-test. Let’s say a spot that you’re going to run on the radio, you can do a pre-test because there are companies out there that now are specializing in this”.
What a milestone! Our music research has been accepted to Journal of Retail and Consumer Service. Co-authors Sven-Olov Daunfeldt, Christina Öberg & Niklas Rudholm and thanks to Filippa-k and Soundtrack Your Brand
Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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