Self-medicating through music during quarantine.
Dr. Bradley Vines: “It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health”.
Artists finally have a chance at properly benefitting from their songs being played in shops and cafés around the world — thanks, in large part, to Swedish company Soundtrack Your Brand.
It’s unfortunately commonplace that many people — artists, small business owners and average music fans alike — don’t know that musicians should be making money every time their work is played in a restaurant, bar, or retail store. In fact, it’s illegal for businesses to play music through personal streaming accounts, a situation that happens with alarming frequency.
That’s one reason why Swedish background music company Soundtrack Your Brand teamed up with Spotify to create a platform that allows business owners to easily stream music and curate brand-friendly playlists for 30 to 40 dollars a month, with the company inking unique licensing deals with Sony and Warner, alongside indie music association Merlin, to make sure that songs’ rights-holders get paid for influencing these shopping and dining experiences. On Tuesday, Soundtrack Your Brand announced a new deal with Universal Music Group that will lock in deals with all three major labels.
“Ask any artist if they’ve ever, on their royalty statements, seen anything from any of the major providers of background music,” Ola Sars, CEO of Soundtrack Your Brand, tells Rolling Stone. “If you find anyone, I’ll give you a hundred bucks.”
Source: To read full article Rollingstone
Dr. Bradley Vines: “It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health”.
Magnus Rydén: “I have been blown away how accurate these algorithms has actually can be, hard to beat human DJ”.
Ola Sars: “I think it’s even more important now when, if your business is open, if you’re fortunate enough to be in a location where you’re actually in business still partially or fully that the music is there. The music doesn’t stop because imagine walking into a restaurant or a retail store with a few people, and it’s silent”.
Sven-Olov Daunfeldt “The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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