
The effects of background music on staff and sales
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don’t need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of “boom moments” transcendent instants when sound connects with a listener’s emotional core.
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.
Dr. Bradley Vines: “We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?”.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
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