The effects of background music on staff and sales
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
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Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Joel Beckerman & Tyler Gray
In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don’t need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of “boom moments” transcendent instants when sound connects with a listener’s emotional core.
Books
- Sound Design
The power of emotions in sonic branding.
Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.
What is music? with Dr.Bradley Vines
Dr. Bradley Vines: “We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?”.
Audio branding best practice based on consumer neuroscience research.
Dr. Bradley Vines: “Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning”.
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