Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Joel Beckerman & Tyler Gray

In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don’t need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of “boom moments” transcendent instants when sound connects with a listener’s emotional core.


Books
  • Sound Design