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Kevin Perlmutter: “I mean as it relates to audio branding I think it’s becoming more and more popular brands are starting to realize that the sound that their brand makes is important, and it definitely affects people at an emotional level whether you are planning what that sound is or it’s just happening”.
I was invited as one of the speakers at the Smart Conversations Conference 2019 in Mexico to talk about “Scientifically designing space for our ears” Source: The Smart Conversation
Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.
Dr. Johannes Coloma-Flecker: “These are the images that we have in our mind because of our cultural upbringing, some of them are universal and some of them are country specific. This will always be an important part of what music we choose”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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