The effects of background music on staff and sales
It has long been known that background music can affect how consumers experience and act in a marketplace. However, we know very little about the staff’s experiences of the background
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Sonic DNA: from product to advertising to store experience.
Sonic DNA: from product to advertising to store experience.
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Stop Turning On The Radio! Your Choice Of In-store Music Makes Or Breaks Your Business.
Sven-Olov Daunfeldt: “If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business”.
The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries.
Sven-Olov Daunfeldt: “What increased most in the sales was actually dessert and coffee, and it was not summer”.
How music can build your brand’s identity – and sales
How is music contributing to – or detracting from – your brand…? While the art of branding so often focuses on visual identity, research shows that the music you play in your
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