
Sound Branding in the Age of COVID-19 Needs to Evolve.
Lauren McGuire: “It’s again it’s not about the sound it’s kind of about human experience”.
Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment – including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30% and triple productivity for some workers.
In Sound Business, leading strategic sound expert Julian Treasure explains exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business.
Lauren McGuire: “It’s again it’s not about the sound it’s kind of about human experience”.
Lauren McGuire: “You guys work together with Sentient Decision Science, and the results are based on the subconscious mind, a more accurate response”.
Ola Sars: “Obviously I couldn’t enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that’s what I did with my first startup in the music space”.
Dr. Johannes Coloma-Flecker: “Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also, something that we should not underestimate it helps us with our agility”.
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