Start to implement a music marketing strategy to unlock the Brand value.
“In an industry where there is so much gut feeling guiding people t’s very hard to prove anything as it’s just happening by chance”.
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Magnus Rydén’s best practice on strategically curating in-store music.
Magnus Rydén’s best practice on strategically curating in-store music.
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Vice: Trendy Coffee Shops Are Ripping Off Millions of Dollars from Indie Musicians
Attention, baristas: Blasting your ‘Psychedelic Wednesday’ playlist over your cafe’s speakers is actually lowkey ripping off your favorite bands.For the past several years, I have worked from home, which is
The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries.
Sven-Olov Daunfeldt: “What increased most in the sales was actually dessert and coffee, and it was not summer”.
Why randomized music experiment is the key to capture the causal effects.
Sven-Olov Daunfeldt: “The fantastic tool is to be able to randomize the music at different stores at different times, because then it is randomly distributed”.
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