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Martin Willers: “My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade”.
“It will be interesting to see if artificially intelligent generated music can become useful. I think that there’s a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music”.
Martin Willers: “Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn’t have that many Bluetooth speakers or wireless speakers instead most people were connecting to an amp”.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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