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Nielsen har på uppdrag av svenska Soundtrack Your Brand genomfört den största globala undersökningen någonsin kring bakgrundsmusik. Undersökningen visar att rättighetshavare i musikbranschen går miste om stora intäkter. Enligt undersökningen
Martin Willers: “With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry”,
Dr. Bradley Vines: “Imagination for what’s happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can’t shut off hearing. You can always close your eyes but when you’ve got the radio on you’re just being fed information”.
Ola Sars: “I think it’s even more important now when, if your business is open, if you’re fortunate enough to be in a location where you’re actually in business still partially or fully that the music is there. The music doesn’t stop because imagine walking into a restaurant or a retail store with a few people, and it’s silent”.
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