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Thomas Lidy: “Our aim here is not directly to map out the people’s emotion from the music directly, but to analyze the first step moods in the music. We have created a taxonomy that we think is good that can be used uniquely to describe moods in music”.
When you’re in a restaurant or cafe, what does the music you hear over the house PA system do for you? Does it enhance your experience — and encourage you
Magnus Rydén: “So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer”.
Dr. Bradley Vines: What’s usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit the stand or sit down, whether to shake hands or not”.
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