Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience.

Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience.

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Dr. Charles Spence Jozef Youssef Kitchen Theory Multisensory Experience Oxford University Sonic Seasoning Steve Keller The Multisensory Science of Food and Dining

Music thinking | Johannes Coloma Flecker | Sound Leadership

Music acts as an amplifier for spoken language.

Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.

AUDIO BRANDING | SONIC BRANDING| | SOUND SCIENTIST | MUSIC RESEARCH | IN-STORE MUSIC

Musikens påverkan på köpbeteende och arbetstrivsel

Digitalisering av handeln leder bland annat till att fler och fler konsumenter använder sig av e-butiker för sina inköp. Fysiska butiker behöver lyfta fram och använda sig av sina fördelar

What is AI Music, and is it ethical? Joel Doeuk

What is AI Music, and is it ethical?

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How Marketers can Measure the Emotional Experience of Food and Drinks-Charles-Spence

How Marketers can Measure the Emotional Experience of Food and Drinks.

Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.

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