
Ökad försäljning med musik i butik
Butiksmiljön är direkt avgörande för kundens köpbeteende – och här spelar musiken en viktig roll. Studier visar att försäljningen ökar med mellan tre och fyra procent när musik spelas i
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Soundbite #1
Sven-Olov Daunfeldt has the best research job in the world.
Soundbite #2 04:00
Meet Sweden’s coolest hard rock and heavy metal professor.
Soundbite #3 08:22
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details.
Soundbite #4 14:13
The successful music strategy of Starbucks – what brands should learn.
Soundbite #5 19:40
“The Impact of Music in Restaurants” – groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
Soundbite #6 34:05
Why randomized music experiment is the key to capture the causal effects.
Soundbite #7 35:11
It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Soundbite #8 41:58
Choose between the store employees’ happiness of influencing the in-store music, or losing sales?
Soundbite #9 53:03
Stop turning on the radio, your choice of in-store music makes or breaks your business.
Soundbite #10 58:51
Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
Soundbite #11 1:02:00
Can sound decrease store theft?
Butiksmiljön är direkt avgörande för kundens köpbeteende – och här spelar musiken en viktig roll. Studier visar att försäljningen ökar med mellan tre och fyra procent när musik spelas i
Magnus Rydén: “So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer”.
Margareta Andersson: “The possibilities was in my head and I didn’t know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture”.
Listen to Sven – Olov Daunfeldt and Ola Sars (one of the founders of Beats Music and now CEO of Soundtrack Your Brand) talking about the importance of background music for commercial marketplaces.
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