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Soundbite #1
Sven-Olov Daunfeldt has the best research job in the world.
Soundbite #2 04:00
Meet Sweden’s coolest hard rock and heavy metal professor.
Soundbite #3 08:22
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details.
Soundbite #4 14:13
The successful music strategy of Starbucks – what brands should learn.
Soundbite #5 19:40
“The Impact of Music in Restaurants” – groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
Soundbite #6 34:05
Why randomized music experiment is the key to capture the causal effects.
Soundbite #7 35:11
It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Soundbite #8 41:58
Choose between the store employees’ happiness of influencing the in-store music, or losing sales?
Soundbite #9 53:03
Stop turning on the radio, your choice of in-store music makes or breaks your business.
Soundbite #10 58:51
Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
Soundbite #11 1:02:00
Can sound decrease store theft?
Attention, baristas: Blasting your ‘Psychedelic Wednesday’ playlist over your cafe’s speakers is actually lowkey ripping off your favorite bands.For the past several years, I have worked from home, which is
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:You have
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Margareta Andersson: “Create a budget that will take care of the sound environment. It doesn’t have to be sound design, it could just takecare of like the acoustic part”
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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