Ökad försäljning med musik i butik
Butiksmiljön är direkt avgörande för kundens köpbeteende – och här spelar musiken en viktig roll. Studier visar att försäljningen ökar med mellan tre och fyra procent när musik spelas i
Menu
Sven-Olov Daunfeldt has the best research job in the world
Sven-Olov Daunfeldt has the best research job in the world
Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics.
Soundtrack Your Brand's Groundbreaking In-Store Music Research:
Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
Support by listening, subscribing and sponsoring!
Full version vlog episode
Play Video
Soundbite #1
Sven-Olov Daunfeldt has the best research job in the world.
Soundbite #2 04:00
Meet Sweden’s coolest hard rock and heavy metal professor.
Soundbite #3 08:22
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details.
Soundbite #4 14:13
The successful music strategy of Starbucks – what brands should learn.
Soundbite #5 19:40
“The Impact of Music in Restaurants” – groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
Soundbite #6 34:05
Why randomized music experiment is the key to capture the causal effects.
Soundbite #7 35:11
It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Soundbite #8 41:58
Choose between the store employees’ happiness of influencing the in-store music, or losing sales?
Soundbite #9 53:03
Stop turning on the radio, your choice of in-store music makes or breaks your business.
Soundbite #10 58:51
Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
Soundbite #11 1:02:00
Can sound decrease store theft?
The world’s first brand-fit research report “What does your brand sound like?
Magnus Rydén: “So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer”.
Lexter -the early pioneers in shaping sound design and sound technology in public spaces in Sweden.
Margareta Andersson: “The possibilities was in my head and I didn’t know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture”.
The Swedish Retail and Wholesale Council Webinar: SVen-olov Daunfeldt and Ola Sars talking about the effects of background music on staff and sales.
Listen to Sven – Olov Daunfeldt and Ola Sars (one of the founders of Beats Music and now CEO of Soundtrack Your Brand) talking about the importance of background music for commercial marketplaces.
I love to hear from you.
Let's discover together!
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
Message me
i@jasminemoradi.com
Menu
© 2020 Jasmine Moradi. All rights reserved.