Talking Retail: Retailers unaware of music licensing regulations, survey finds
More than half of small businesses owners in the UK incorrectly believe a personal music account gives them the right to use it in their place of work, according to
Menu
Sven-Olov Daunfeldt has the best research job in the world
Sven-Olov Daunfeldt has the best research job in the world
Episode 13: In conversation with Sven-Olov Daunfeldt, Head of Research at Institute of Retail Economics.
Soundtrack Your Brand's Groundbreaking In-Store Music Research:
Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
Support by listening, subscribing and sponsoring!
Full version vlog episode
Play Video
Soundbite #1
Sven-Olov Daunfeldt has the best research job in the world.
Soundbite #2 04:00
Meet Sweden’s coolest hard rock and heavy metal professor.
Soundbite #3 08:22
“The Influence of Music on Consumer Behavior” – Music Matters and the Devil is in the Details.
Soundbite #4 14:13
The successful music strategy of Starbucks – what brands should learn.
Soundbite #5 19:40
“The Impact of Music in Restaurants” – groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
Soundbite #6 34:05
Why randomized music experiment is the key to capture the causal effects.
Soundbite #7 35:11
It’s proven – music has a huge effect on store employees. Shoot me! Literally!
Soundbite #8 41:58
Choose between the store employees’ happiness of influencing the in-store music, or losing sales?
Soundbite #9 53:03
Stop turning on the radio, your choice of in-store music makes or breaks your business.
Soundbite #10 58:51
Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
Soundbite #11 1:02:00
Can sound decrease store theft?
Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance.
Dr. Bradley Vines: “We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certain patterns that develop in the brain”.
Milestone: our research is accepted into the Journal of Retail and Consumer Service
What a milestone! Our music research has been accepted to Journal of Retail and Consumer Service. Co-authors Sven-Olov Daunfeldt, Christina Öberg & Niklas Rudholm and thanks to Filippa-k and Soundtrack Your Brand
love to hear from you
Let's work together!
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
Send Me a Message
Menu
© 2020 Jasmine Moradi. All rights reserved.