Shops, drinking establishments and eateries have fallen silent at different times under Covid-19 restrictions but, as Kevin Hilton reports, background music and sound in general continues to play a big and increasingly sophisticated role for these businesses. Music studiesThis aspect of audio was highlighted in a survey conducted by retail management students Jasmine Moradi and…Read More
Dr. Amy Belfi: “Within less than a second people were forming opinions, and they’re making a set of judgments about how much they like the music”.Read More
Lauren McGuire: “To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions”.Read More
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.Read More
Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
Lauren McGuire: “How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe”.Read More
Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior.
Lauren McGuire: “You guys work together with Sentient Decision Science, and the results are based on the subconscious mind, a more accurate response”.Read More
Lauren McGuire: “We’ve done work with fast casual dining restaurants there’s a lot going on you know we’ve done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music”.Read More
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.Read More
Lauren McGuire: “Then ended up working in the sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path”.Read More
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