Audio Branding
Special report: Background audio to the fore
Shops, drinking establishments and eateries have fallen silent at different times under Covid-19 restrictions but, as Kevin Hilton reports, background music and sound in general continues to play a big and increasingly sophisticated role for these businesses. Music studiesThis aspect of audio was highlighted in a survey conducted by retail management students Jasmine Moradi and…
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People Esthetically Judge a Piece of Music Less than a Second.
Dr. Amy Belfi: “Within less than a second people were forming opinions, and they’re making a set of judgments about how much they like the music”.
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Lauren McGuire’s best Sonic Branding Practices to Brand Leaders in the New Now.
Lauren McGuire: “To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions”.
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How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.
Lauren McGuire: “So spatialized sound is a really interesting area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums”.
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Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
Lauren McGuire: “How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe”.
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Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior.
Lauren McGuire: “You guys work together with Sentient Decision Science, and the results are based on the subconscious mind, a more accurate response”.
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Sound Branding in the Age of COVID-19 Needs to Evolve.
Lauren McGuire: “It’s again it’s not about the sound it’s kind of about human experience”.
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How Your Choice of Brand Sound Can Make or Break the Consumer Experience.
Lauren McGuire: “We’ve done work with fast casual dining restaurants there’s a lot going on you know we’ve done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music”.
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Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
Lauren McGuire: “When you read that quote I have to laugh about it, because clients are aware of this”.
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Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding.
Lauren McGuire: “Then ended up working in the sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path”.
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