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Billboard
2021 Music industry trends & the future of music.
Helena Kosinski: “What we’ve really noticed is the rise in music and listening to music from Africa”
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Music & Brands music marketing opportunities.
Helena Kosinski: “I think music allows the brands to access consumers that otherwise can be hard to reach”.
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The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19.
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
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Billboard and MRC launch two new global music charts; ‘Billboard Global 200’ and the ‘Billboard Global Excl. US’.
Helena Kosinski: “Last year billboard launched two new global charts, one global 200 song charts and then one global excluding the US”.
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MRC Data’s 2020 U.S. Year-End report.
Helena Kosinski: “A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use
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Consumers’ interest in virtual concerts.
Helena Kosinski: “Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn’t say that”.
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MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New.
Helena Kosinski: “Then continuing to use different types of streaming services. On the film and TV side that’s seen the biggest increase was Netflix and Disney plus launched”.
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12. 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global at MRC Data.
Helena Kosinski and I discuss the ins and outs of MRC Data’s 2020 U.S. Year-End report in collaboration with Billboard.
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