Kevin Perlmutter: “And for brands, what that means is, people’s emotional states of mind, this is where we started the conversation, people’s emotional states of mind, people’s needs have changed, they’ve changed quite significantly, and maybe they’ll go backwards, maybe they’ll keep going forward”.Read More
Kevin Perlmutter: “So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects”.Read More
Kevin Perlmutter: “Tapping into emotional insights to improve a brand’s connection with people is not the same as a brand’s personality becoming more emotional. A brand needs to understand the emotions of the people they want to connect with”.Read More
Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.Read More
Kevin Perlmutter: “I’m helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks”.Read More
Kevin Perlmutter: “I mean as it relates to audio branding I think it’s becoming more and more popular brands are starting to realize that the sound that their brand makes is important, and it definitely affects people at an emotional level whether you are planning what that sound is or it’s just happening”.Read More
1. The Science of Emotion: – How to find your company’s Limbic sparks to build better emotional connections with your customers. In conversation with Kevin Perlmutter, Founder of Limbic Brand Evolution.
Kevin Perlmutter and I discuss the ins and outs of The Power of Emotional Branding, “How to find your companies Limbic sparks”.Read More