Emotional Branding

The power of emotions in sonic branding.

Kevin Perlmutter: “I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel”.

Emotional Brand Strategy: Habit Vs. Loyalty.

Kevin Perlmutter: “And for brands, what that means is, people’s emotional states of mind, this is where we started the conversation, people’s emotional states of mind, people’s needs have changed, they’ve changed quite significantly, and maybe they’ll go backwards, maybe they’ll keep going forward”.

Limbic Sparks Strategy: AT&T PAC: Yours to Discover.

Kevin Perlmutter: “So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects”.

Brand Leaders Need to Tap into emotional insights.

Kevin Perlmutter: “Tapping into emotional insights to improve a brand’s connection with people is not the same as a brand’s personality becoming more emotional. A brand needs to understand the emotions of the people they want to connect with”.

Emotional branding: Focus.. Connect.. Evolve.

Kevin Perlmutter: “Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. I help them connect better bite more deeply understanding the people that they want to reach, understanding what makes them tick”.

Creating Limbic sparks.
When emotional motivation meets brand desire.

Kevin Perlmutter: “I’m helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks”.

What brand leaders must know about the power of Audio Branding.

Kevin Perlmutter: “I mean as it relates to audio branding I think it’s becoming more and more popular brands are starting to realize that the sound that their brand makes is important, and it definitely affects people at an emotional level whether you are planning what that sound is or it’s just happening”.