13. Soundtrack Your Brand’s Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research Institute of Retail Economics.
Sven-Olov Daunfeldt and I discuss the ins and outs of the Effects of Brand-Fit In-Store Music on Sales and on Customer and Store Staff’s Satisfaction.Read More
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