Tag Archives: In-Store Music

effects-of-product-vs-brand-fit-background-music-jasmine-moradi

Hästens: Effects Of Product-Fit Vs. Brand-Fit Music

Type of research and hypothesis: An in-store music study on how Product-fit vs. Brand-fit background music affects sales, the store staff’s environment, and the customer’s brand perception. Method: We conducted an extensive field experiment in five of Hästens’ stores in New York. Hästens is a retail showroom that sells premium beds, bed linen, pillows, duvets, and accessories….

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Take Control Of Your Speakers-Jasmine Moradi

Take Control Of Your Speakers

We have scientifically proven the enormous power of in-store music, and what does the future hold for sound in spaces? I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales.  Here’s how it went: You have conducted some incredible…

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SpaceSonology Jasmine Moradi

How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing

https://youtu.be/DwsEGc7noKw?si=UKhOQq9dyKX5b4XO How to design Space for our Ears to Increase BrandSpace and Workplace wellbeing |Jasmine Moradi It is time to “Scientifically start designing space for our ears, and emotions it evokes, to improve the well-being in our workplaces” – Jasmine Moradi  Place: The Smart Conference in Mexico  Speaker: Jasmine Moradi Year: 2019 Research: In collaboration with…

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