Dr. Amy Belfi: “Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It’s something that people really enjoy.”Read More
Dr. Amy Belfi: “The most interesting part was that the people who had the high valence playlists showed the most changes in their positive mood”.Read More
Dr. Amy Belfi: “In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good or bad. They already have you know feelings and semantic associations”.Read More
Dr. Amy Belfi: “Music is strong intertwined with our memories and emotions. For example hearing a song from our past can transport us back in time”.Read More
Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience.
Sven-Olov Daunfeldt: “The retail industry will change dramatically after this pandemic, specially restaurants and hotels”.Read More