Tag Archives: Restaurant

gant_What_does_your_brand_sound_like_-in-store-music-research

Gant: What Does Your Brand Sound Like?

Type of research and hypothesis: An in-store music study examined the difference in sales and the time customers spent in the store when they heard music chosen to fit the brand, random music, and no music at all. Method: Over 600 observations and 200 questionnaire responses revealed that the brand-fit music increased customers’ overall satisfaction with…

Read More

MCDONALD_S_the-impact-of-music-in-restaurants-in-store-music-research

McDonald’s: The Impact Of Music In Restaurants

Type of research and hypothesis: An in-store music study examined the effect on sales when playing brand-fit music, random hits, and no music in  Swedish restaurant locations.Method: What happens when you analyze 1.8 million purchases across 16 fast-food restaurants over five months? You get rock-solid data. This study analyzed the effects of playing brand-fit music, random…

Read More

en_USEnglish