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Sound Leadership
Music connects us during the Pandemic.
Dr. Johannes Coloma-Flecker: “Now that we have more lockdown’s inspiration is very difficult. So music actual connects us with other humans. To create something together decreases stress levels from rising”.
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Why music creation is great for teams and building leadership.
Dr. Johannes Coloma-Flecker: “Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also, something that we should not underestimate it helps us with our agility”.
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The power of connecting with your audience with songwriting.
Dr. Johannes Coloma-Flecker: “Connecting to our teams in a deeper way is lacking. So when I wrote songs and when I went to Berkeley, I thought wait a minute songwriting is such a powerful tool to express our feelings and our stories in a team”.
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Objectivity vs. Subjectivity in music that supports the visual storyline.
Dr. Johannes Coloma-Flecker: “These are the images that we have in our mind because of our cultural upbringing, some of them are universal and some of them are country specific. This will always be an important part of what music we choose”.
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Sonic DNA: from product to advertising to store experience.
Dr. Johannes Coloma-Flecker: “Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA”.
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Music acts as an amplifier for spoken language.
Dr. Johannes Coloma-Flecker: “So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable”.
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Music is what feelings sound like.
Dr. Johannes Coloma-Flecker: “This universal language has that feeling to it. Music allows us to connect directly. We don’t need to translate it. We don’t need to wait for it. We immediately feel it and this is something so powerful that few others medium have”.
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Piano performance: The Autumn Leaves.
“Autumn Leaves” is a popular song and jazz standard composed by Joseph Kosma with original lyrics by Jacques Prévert in French”.
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3. Sound Leadership: How to grow brands, leaders and teams with the power of music creation. In conversation with Dr. Johannes Coloma-Flecker, Founder of Sound Leadership.
Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the Influence of Music on Brand Personality and Effective Management through Music.
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