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Listen to Sven-Olov Daunfeldt talking [in Swedish] about our collaboration with Soundtrack Your Brand and how it has enabled world-unique research on how background music affects personal and customers in the commercial marketplace. Handelsrådet podcast in
Martin Willers: “Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Magnus Rydén: “Just keep on doing these studies because there’s still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes”.
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