Ola Sars and Paul Stuarts presentation starts from 44:00.
Summary:
– The global music market is transitioning onto the streaming model.
– B2C has lead the wa with 347 million paying subscribers worldwide 2019, projecting > 1 Billion EoY 2030 (3x).
– B2B is yet to follow B2C, but Soundtrack us now the market distributor, driving B2B transition into streaming.
– Opening up a $20 Billion B2B market opportunity, where Soundtrack is leading the way.
Lauren McGuire: “You guys work together with Sentient Decision Science, and the results are based on the subconscious mind, a more accurate response”.
Playing music in-store can be as important as how you display your products, the lighting you choose and your store fit-out. Research has shown that music has a profound effect
Helena Kosinski: “The rise in nostalgia and comfort genres is the type of music that people wanted to listen to”.
Sven-Olov Daunfeldt “The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?”.
With one foot in the sound research world and one in the audio business world we focus on growing sales and competitive advantages with the the power of scientific measurements. Let us together explore the unknown future and showcase the benefit of audio assets for your customers.
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