Ola Sars and Paul Stuarts presentation starts from 44:00.
Summary:
– The global music market is transitioning onto the streaming model.
– B2C has lead the wa with 347 million paying subscribers worldwide 2019, projecting > 1 Billion EoY 2030 (3x).
– B2B is yet to follow B2C, but Soundtrack us now the market distributor, driving B2B transition into streaming.
– Opening up a $20 Billion B2B market opportunity, where Soundtrack is leading the way.
Nielsen har på uppdrag av svenska Soundtrack Your Brand genomfört den största globala undersökningen någonsin kring bakgrundsmusik. Undersökningen visar att rättighetshavare i musikbranschen går miste om stora intäkter. Enligt undersökningen
Dr. Bradley Vines: What’s usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit the stand or sit down, whether to shake hands or not”.
Listen to Sven-Olov Daunfeldt talking [in Swedish] about our collaboration with Soundtrack Your Brand and how it has enabled world-unique research on how background music affects personal and customers in the commercial marketplace. Handelsrådet podcast in
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp. amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have cracked the code of Sonic DNA
Feel free to visit my social media pages and don’t forget sharing is caring. Thank you!
i@jasminemoradi.com
© 2020 Jasmine Moradi. All rights reserved.