The Fundamental Elements of Film Music
The Fundamental Elements of Film Music

By: Filmmaker IQ
Martin Willers: “My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade”.
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Margareta Andersson: “If you’re going gonna work with what I’m doing you need to be in control of peoples behavior in the environment itself”.
This paper examines the impact of the congruence between the background music and the brand image on the customer behavior in retail store. The essay’s hypotheses are built after the
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