“Testing audio has been overlooked”.
“Testing audio has been overlooked”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp.
amp's Best Audio Brands Ranking 2020:
How Mastercard and Shell have cracked the code of Sonic DNA and created a holistic Sonic strategy across physical, digital and voice touchpoints.
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Soundbite #9.1
Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio has been overlooked”. (02:12)
Soundbite #9.2
Why an Audio Brand Ranking is important for the industry. (09:56)
Soundbite #9.3
amp’s Best Audio Brands system and methodology. (16:06)
Soundbite #9.4
amp – the inventor of Sonic DNA. (22:14)
Soundbite #9.5
Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed. (25:30)
Soundbite #9.6
The secret behind a successful Sonic Identify. (29:19)
Soundbite #9. 7
What the future of Audio Branding have in store for brands. (38:34)
Soundbite #9. 8
Sounds Björn Thorleifsson love and dislike. (46:54)
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