Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp.

amp's Best Audio Brands Ranking 2020:

How Mastercard and Shell have cracked the code of Sonic DNA and created a holistic Sonic strategy across physical, digital and voice touchpoints.

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Soundbite #9.1
Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio has been overlooked”. (02:12)

Soundbite #9.2 
Why an Audio Brand Ranking is important for the industry.  (09:56) 

Soundbite #9.3  
amp’s Best Audio Brands system and methodology. (16:06) 

Soundbite #9.4 
amp – the inventor of Sonic DNA. (22:14) 

Soundbite #9.5 
Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed.  (25:30) 

Soundbite #9.6  
The secret behind a successful Sonic Identify. (29:19) 

Soundbite #9. 7 
What the future of Audio Branding have in store for brands.  (38:34) 

Soundbite #9. 8
Sounds Björn Thorleifsson love and dislike. (46:54)