How a Broken TV got Dr. Charles Spence into Experimental Psychology.
Dr. Charles Spence: “My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened”.
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“Testing audio has been overlooked”.
“Testing audio has been overlooked”.
Episode 9: In conversation with Björn Thorleifsson Senior Strategist Team Lead at amp.
amp's Best Audio Brands Ranking 2020:
How Mastercard and Shell have cracked the code of Sonic DNA and created a holistic Sonic strategy across physical, digital and voice touchpoints.
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Soundbite #9.1
Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio has been overlooked”. (02:12)
Soundbite #9.2
Why an Audio Brand Ranking is important for the industry. (09:56)
Soundbite #9.3
amp’s Best Audio Brands system and methodology. (16:06)
Soundbite #9.4
amp – the inventor of Sonic DNA. (22:14)
Soundbite #9.5
Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed. (25:30)
Soundbite #9.6
The secret behind a successful Sonic Identify. (29:19)
Soundbite #9. 7
What the future of Audio Branding have in store for brands. (38:34)
Soundbite #9. 8
Sounds Björn Thorleifsson love and dislike. (46:54)
Milestone: our research is accepted into the Journal of Retail and Consumer Service
What a milestone! Our music research has been accepted to Journal of Retail and Consumer Service. Co-authors Sven-Olov Daunfeldt, Christina Öberg & Niklas Rudholm and thanks to Filippa-k and Soundtrack Your Brand
Neuroscience explains how music influences video ad performance.
Dr. Bradley Vines: “When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you’d like to develop for the brand”.
Sixiemeson: Brand Fit Music
The impact of choosing appropriate music has been researched and found to be effective. In a 2015 study from the Stockholm School of Economics, researchers looked at the impact of music at
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