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Dr. Charles Spence: “If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online”.
A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. What does your brand sound like?
Magnus Rydén: “I have been blown away how accurate these algorithms has actually can be, hard to beat human DJ”.
I sat down with Jasmine Moradi, Founder of SpaceSonology, and Former Head of Research at Soundtrack Your Brand (SYB) to talk about the impact of sound on in-store sales. Here’s how it went:You have
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